What Seth Godin has to say about Story Telling in Marketing

Seth Godin is quite an amazing man with an incredible portfolio of success beneath his belt.

His blog is a must read.

Today though, I wanted to share with you just 2 of his references to the use of stories in your marketing.

Apple tried to use evidence to persuade IT execs and big companies to adopt the Mac during the 80s. They tried ads and studies that proved the Mac was easier and cheaper to support. They failed. It was only the gentle persistence of storytelling and the elevation of evangelists that turned the tide. ~~ Seth Godin

and second…

People are moved by stories and drama and hints and clues and discovery. Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!), but you probably won’t. ~~ Seth Godin


Which is why I love showing you how to build stories into your marketing… because they work and immediately position you different as all other competitors out there.

They are scared of sharing stories – to them it is ‘unprofessional’. To your customers though… it is good business and a personal one-on-one connection with you… which is where ALL marketing is going.

If you want help – get signed up on my next Story Selling Coaching program and I will get you started down the right path before the class even begins.


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