The sad truth about the so called Klondike Gold ‘Rush’

The Klondike Gold Rush
what really happened to 30,000 men
– and how critical it is to your future wealth

What follows is a true story
of the Klondike Gold Rush.

This is a condensed version of a fantastic reference book I read called The Klondike Quest. I assure you that there are a ton of lessons in this story – that apply just as much today as they ever have.

       On a chilly July morning in 1897, the whispers began.

Rumors had started that there was something going on – something big. As the first miners staggered off the Excelsior steamboat, wrestling with their luggage that seemed extraordinarily heavy … the rumors were proven true.

There was GOLD in the Yukon … lots of it.

And the Klondike stampede began with explosive force.

These were the times of a depression – and riches beyond comprehension were available … somewhere. Most of the men that became infatuated with the big dream had no clue where they had to go – they just knew they had to.

Blinded by the prospect of gold, they thought little about what lay ahead or what they had to do to come home with the treasure.

To those blinded by the dream
– it seemed too good to be true.

And it was.

They fought tooth and nail to board the first leaky boats that were headed up to Skagway. They all had crazy schemes on how they would get their gold. From the divers who were convinced they could swim under water and scoop up all the gold into their bags … to the compressed air idea that claimed it could suck the gold out of the water … to the trained gophers who could dig for it … everything seemed feasible for the gold-crazed adventurers.

They were optimistic beyond belief – and the air took on a mystical aura.

The boats were barely seaworthy – the conditions on the boats beyond deplorable. Men slept five to a bed (if they were lucky to get one), and food was almost non-existent.

Many gave up when they landed at the one stop – only to discover they had to hand carry all their gear for miles to the next rickety old waterlogged flat-bottomed boats for the next phase of the journey.

Those that persisted went through even more hell to get all the way up to Skagway. A town had popped up out of nowhere in two months – saloons, kitchens, shoemakers and newsstands. Gunfights were common – and law was not strictly enforced here.

Here is where the men discovered
that the REAL tough part of the journey
hadn’t even begun!

Now they had to pack all their gear for the actual gold prospecting, all their clothing, all their food, all the possessions they would need for the next 12 MONTHS – either on their backs or on the pack horses.

What lay ahead is what movies today are made of.

A narrow footpath, slippery with slime and shale, snaked upward toward the summit of the mountain. They made their way slipping and sliding, sometimes tumbling back down.

It didn’t look all that bad at first … until the pathway started to narrow – ending up at a one to two foot sliver that carried on, twisting and turning up the mountain for 45 MILES.

Many men and horses died along the way. Some from the sheer torture they were putting themselves through. Some from falling off the sheer cliffs to their left. They started dropping like flies from the rotten horsemeat they had to eat, the pneumonia that overcame them, and the complete exhaustion they now faced.

The pathway became cluttered with corpses. [SIDE NOTE: this had taken them a full two-and-a-half months to get this far – it was now winter with snow piling up fast, and the weather getting cold]. Many stuck fast to their dreams.

One man strapped together a number of reindeer and rode them up the pass carrying all his belongings. Another, a woman (one of the few who made it this far) had strapped dough to her back, which – after it rose with the heat of her body was made into bread – she sold it at a VERY healthy profit. Another prided himself in taking the most ghoulish pictures of dead men and horses and proceeded to make a tidy profit selling them later at a Broadway emporium.

Those that then reached the summit – experienced what could be called an endless blizzard.

From snow blindness, to avalanches that buried everything they had hauled so far – this was not for the thin-skinned.

Five months later, they arrived at the next stop.

Now they had to build boats out of trees – and embark upon what became known as “the great flotilla.” 7,800 boats took off on the final leg of the race for gold. They battled rapids, cold, and starvation – but they were close – too close to turn back now.

June 8th, 1898
(almost a full year from when the first whispers 
were heard about gold).

The first boats of the flotilla started to arrive at the Klondike’s river mouth. And they continued to pour into Dawson day and night with no break for a full month. Men poured off the boats onto the shore and collapsed with exhaustion (30,000 men made it this far).

It was here that the most bizarre spectacle
of the entire Klondike phenomenon happened.

Rather than rushing off headlong for the gold creeks, which they had come for, they did nothing. Thousands of men started to wander around aimlessly. They appeared dazed, confused, listless – and without direction on what to do next. They wandered around for days on end in an aimless parade.

For whatever their reason – they had given up on the gold dream – and were now content to do nothing. The gold was right there for the taking – but few men went after it.

How is this possible?

How is it that thousands of men (and women) could go through 12 months of torturous hell – only to give up at the very last step of their journey?

There are many theories about this … but the fact is these men gave up on their goal. So close – but ultimately headed home with nothing to show.

Which brings me to my point.

Having worked with many entrepreneurs in the past and having attended a large number of high-priced seminars … what is happening in 2015 is no different than it was 109 years ago!

Many of the entrepreneurs I worked with, some of them used to be the “in” gurus of the day – gone. Nowhere to be seen or heard from. Seminar attendees that heard the same content I heard, still working at jobs they hate – or still trying to figure out what business they are in.

Again, I ask you – how is this possible?

My belief?

There are two reasons why this happens
to those with gold in their eyes.

First, they have no plan in place to get the gold. They wander about blindly – with shiny little objects gleaming in their eyes – the mere mention of another shiny object sends them running off in a new direction. They have no clue on what it takes to get there. The challenges they will face. The obstacles they must overcome. How long it will take – and how hard they must work to even come remotely close to their dream.

And then there are those who stumble through all the unplanned hurdles and ultimately make it to the summit – just a few more steps away from making everything they have dreamed of so far to come true. They sit there – wandering around – appearing lost with what to do next.

Some seem just plain old tired out. Others fall to their health. A few may make the final steps – and THOSE are the ones who reach the gold.

I want you to be the one who not only goes after the gold – but the one that goes the distance and comes home with a bag so heavy with gold, that you need a pack-mule to carry it for you.

…The story went on to describe some of the things I would be doing to help people who attended an event of mine to find their gold.

Stories are the easiest way to compel your clients and prospects to become more devoted readers of your materials.

EVERYONE loves a good story!

Now, not everyone is a natural storyteller (I’m not – I constantly work on this to find new and interesting ways to build stories into my newsletters and copy. Funny thing is … the best comments I get back (and sales) are when I have the most compelling stories worked in).

Here are 2 ways you can start writing stories (in addition to the techniques I shared last week):

  1. The 3×5 card system. A timeless technique to create a storyboard behind your idea. Starting with the main story point you want to cover. The end goal you want to achieve.

Use one or two sentences to outline the steps involved in your story – weaving your way from start to finish.

Ideally you have a beginning, middle and end in your mind before you begin. Mark the backs of the 3×5 cards with guidelines so you know where each point goes in the finished storyboard (the beginning, middle, or end).

When you feel you have sufficient points to cover in your story, start flipping through the cards from beginning to end. Do this again, and again, and again.

Ultimately you will start seeing the story take shape in your mind and you can literally taste how it will turn out. Get out that pad of paper or your computer and start writing. Let it flow out of you and get your thoughts down as quickly as you can – without thought to spelling, grammar, punctuation, or any form of editing at all.

Get it down on paper … take a few hours off … come back to it and start editing the flow (read it out loud for that).

  1. The free-writing flow. This is my favorite – but the hardest to get into when you are just starting. Basically, you do your research first, then either sit back and think about the story then start writing, or you just get writing immediately when inspiration strikes. The more you do the story board technique, the easier the free-flow technique will get.

The editing process is the same as above … the actual preparation time is usually substantially less.

No matter what type of writing you are doing, or what process you are using, make sure there is one major point or hook to your story. That point or hook should be the tie-in to the action you want them to take, or the thing you want them to think about.

Please start trying to tie in stories to your business.

Your customers will love it – and will hopefully become obsessed with your newfound celebrity status and stories!

Please let me know your thoughts, and if you have any further topics on this you would like to see discussed.

To your success.


PS: If the Cash Flow Calendar https://www.cashflowcalendars.com
isn’t enough for your marketing zombie mind, then grab the Story
Playbook as well https://www.storyplaybook.com

Advanced training on a monthly basis.

Tools and techniques that are guaranteed to add moola to your
pockets and happy buyers to your client list.

The key is – consistent marketing with unique twists, turns, and
story-based techniques for keeping them happy, and the competitors
confused on what you are doing to steal their business.

Grab both of these:

Story Playbook => https://www.storyplaybook.com
2016 Cash Flow Calendar => https://www.cashflowcalendars.com


  1. Fantastic story Troy. It may be devine intervention but the first boat you mentioned, the Excelsior, is the town I grew up in in Minnesota!

    Troy when I took your Story-Selling course back last year, it “changed my brain”…I don’t know how else to describe the transformation. Now I see everything as a story, a metaphor, an analogy…and it gets easier and easier to just come up with these! And the best part is people respond to my stories. So thanks for leading me up the mountain brother!

    I just wanted to mention a book I just finished which was really excellent on this subject…”Made to Stick” (I forget the author). Basically he lays out why some stories/messages “stick” and others dissipate. It’s a formula, but at its core is a “story” as you have always taught.

  2. Hey Bill. Great to hear from you. That IS a small world. Funyn how it all ties together one way or another.

    I was never really a story teller before. But I started seeing the incredible power of stories in marketing and started realizing how few entrepreneurs actually tell their stories.

    Nothing beats a great story to engage people.

    Now we all just need to start TELLING more stories.

    Thanks Bill – great to hear from you.

  3. Troy
    What a great article.
    As a copywriter with a background as a published short story author, I can relate to the fact that stories are a powerful way to not only draw your readers in, but to keep them focused on your message.
    I love your writing style. I think I may have learned a thing or two here.

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