The ‘Mother’ of all quickie marketing campaigns

Winter is upon us here in Calgary so I wanted to give you a couple quick marketing ideas you can steal from me.

Both of them have worked wonders for me in my marketing and promotions.

Both of them are very simple to implement.

One is really copy/paste simple.

The other may take an ounce of initiative on your part.

First, the one that takes effort.

A couple years ago we had a nasty snow storm in Calgary in April. Late April.

Rather than whine about it, I leveraged it and made some money.

First, I got my video camera out and my x-shot stick (extendable stick you can use to mount your video camera – makes it look like someone is following you with a camera – you will see on this video).

Next, I bundled up and took the dog for a walk.

Here’s where I figured out what to say on video (doing my best to keep it short, with a story and a lesson – last, a call to action).

Shot video.

Created bundle when I got home.

Emailed it to my list.


Here’s the video…

Very, very simple. Worked like gangbusters.

Next time you need something to use in your marketing, use Mother Nature!

Here’s one other way to do this.


Think of all the fun you can have with this.

Copy/paste/modify as you need..

Dear Mother Nature,

Somewhere where it’s hot blvd

From: Your name


We surrender – ENOUGH already.

Please be advised that we no longer appreciate your sense of humor with our weather.

Your funniest one yet – giving us 2 feet of snow on a recent Monday morning.

Real funny.

I loved driving to work that day, sitting in traffic for 3 hours, shoveling enough snow to make an igloo, and hurting my back in the process.

Due to your recent attitude towards us, we will be making your special prize available to another more deserving Mother (or Father).

We know there are a lot of VERY deserving mothers and father out there, ones that really do appreciate us and enjoy seeing us happy (not buried in snow).

Also, we have canceled you order you recently placed with us for a ______, and would like to advise you that until you change your current weather attitude towards us, we will be unable to accommodate you any further.

It is regrettable that such a letter was necessary, but again, we repeat – NOT FUNNY, AT ALL.

Best regards, (I hope you have a blizzard at your house today)




Next page of the Winter Festival Letter

Headline: Mother Nature’s Loss is Your Gain…

Mother nature has been unnecessarily cruel to us this winter – and I want you to benefit from her nasty attitude.

As you saw on the previous letter, we are not impressed with her… but we are impressed with you.

In fact, as one of our best customers, we want to offer you a special Meltdown to Spring Program. During the month of February (or March) we are offering you a free membership into our Gold Star Program, exclusively for our best customers. When you become a member of our Gold Star Program, you get the following benefits:

1) Regular special offers and discounts – minimum of 10% off future purchases

2) Our monthly Gold Star Newsletter mailed directly to your home or office

3) Private members only parties – 3 times a year we will host a special party just for you. Come and meet new friends, get free food and drinks, be entertained by our fabulous ________ (band, magician, hypnotist, etc). And, for Gold Members only, there is a private viewing room that showcases our brand new products – you get them at special prices that are not available to anyone else

4) Hanging out with celebrities! Each party will bring in celebrities for you to mingle with, have your photo taken with, or even get their signatures. (some of the celebrities we have booked for the next 3 meetings are ________)

5) Birthday clubs. On your birthday, not only will we buy you lunch at our favorite restaurant, _______, we will also offer you a special deal only available to you on your birthday.

All you need to do to become part of the Gold Star Program is to ___________. Try it out for the first year for free, and let us know your thoughts.

Mother nature does NOT get this program – nor will she be allowed to until she changes her current attitude towards us.

I hope this helps you warm up a little on a frosty day.

Here’s to spring!!!


How’s that for simple dimple?

So the question now remains – will you do anything with it?

It made me and my clients a bundle.

Could for you too.

But it won’t if you let it rot away in an email box or on a blog post.


Then thank me later with lavish gifts and exotic beach trips.


Have a great, hopefully sunny and hot day.


PS: If you truly want to use copy and paste marketing systems that kick booty… get yours on over to The Empower Network and join me.

Invest the $25 and I will personally give you some products worth FAR more than 10 X that… plus get on the phone with you twice a week on the Team Beach Bums calls we do Mondays and Fridays.

We will show you how to find, and leverage website traffic to build your email lists, then use those lists to promote any and every business you want.

Plus, if you want a side income, Empower has exceptional training products you can sell, and you get to keep 100% of the commissions.

Not a bad deal at all! IS the ability to get as much traffic to a website as you want, something you see the value in? Then invest the $25! Get in and join us on a fun and very profitable beach adventure.

If you want more information first – watch this video

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