Shaun White and celebrity obsessions

Shaun White ‘truly sorry’ after being arrested for public intoxication, vandalism

A police report says Shaun White, a two-time Olympic gold medalist snowboarder, was charged with vandalism after an employee at a Nashville hotel saw him break a phone, and public intoxication.
Olympic snowboard champion Shaun White apologized Tuesday for “unwise choices,” saying he got “carried away” after police accused him of pulling a hotel fire alarm that forced guests to evacuate. White was charged with public intoxication and vandalism and is due in court Oct. 10.


The 26-year-old snowboard star said on his Facebook page he wants to apologize for “any inconvenience it caused my family, friends, business partners, the hotel and their guests. He added that he was “celebrating a happy occasion with a ton of family and friends and got carried away. I’m truly sorry for my poor behaviour.”

You may or may not have seen the article I posted about Shaun White before

Here is a quick summary of the most important points:

>><<Red Bull took a shining to Shaun White>><<

They saw his natural talents for ripping up the half pipes and decided it would be a great idea to build him HIS OWN secret half pipe.

A full-size halfpipe, accessible only by helicopter, that included a foam pit at the bottom for him to rehearse the more dangerous tricks.

No one knew about it.

No one could watch him train.

No one had a clue that he was secretly inventing new tricks and techniques that had never been seen.

And when he start to strut his stuff at the snowboard competitions… he trounced the competition!

He changed the game with his new tricks.

Even saving some of his most advanced one for the Olympics… ones that left his most seasoned of competitors standing there with their jaws hanging slack.

Some great quotes about Shaun:

“Shaun had a lot of ideas about things he wanted to do, and
really pushed the sport into the future,” said Bud Keene, White’s
coach and an assistant for the United States Olympic halfpipe

“I can’t even tell you or begin to describe how many times I’ve
gone over this run in my mind, gone over this competition in my
head, imagined what it would be like,” White said at the bottom
of the massive halfpipe.

“This season has been unlike any season I’ve ever had before,”
White said. “Where I crashed probably more than I ever have, I’ve
been frustrated, I’ve lost sleep. I really pushed myself as far
as I could go, not only to have to invent these tricks but
actually have do them, and then win.”


What does Shaun White and his arrest have to do with marketing and celebrities?

People are OBSESSED with celebrities.  Especially when they screw up (like Shaun White did), or when they hit the media for positive stories too.

YOUR customers are no different.

So FIND ways to tie in celebrities you like and follow into your business.

Write articles and blog posts about them.

Immerse yourself in the world of your clients, and talk to them about the thing THEY LOVE.  Celebrities being one of them.

Shaun White was a great Olympics success story… he is now a story of failure (temporary, but still highly visible).

An article like this goes a long way in Google, Facebook, Twitter, etc.

So get writing!

In this market, in today’s economic environment and cluttered marketing space… you NEED to start thinking out of the box through niche marketing efforts like this.

I am doing it with my work in the Empower Network and my niche focus on wanna-be beach bum marketers.

And I highly suggest you start thinking about this too.

In my upcoming coaching program, I am helping you find and customize your marketing to specific niches for Halloween and Christmas.  The last 90 days of the year are almost upon us and there are some AWESOME marketing opportunities at hand.

Get yourself signed up and lets make you some money to close off the year!


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