Our Blades Are F***ing Great (the story that built an empire)

I love, love, love the video example for today.

You’ve probably seen it by now too – this simple video has built them a HUGE empire in no time.

But I want you to note a couple things about this GREAT example of both marketing, and video marketing.

First the video:

Some of my personal favourite quotes:

“Blades so gentle a toddler can use them”

“Do you think your razor needs a vibrating handle, flashlight, a backscratcher, and 10 blades?

…your handsome-ass grandfather had one blade… and polio”

“Stop paying for shave-tech you don’t need.”

And of course… “our blades are f***ing great!”

What I love most about this video is that in 90 seconds they have some fun, make some fun,
tell some jokes, offend some people… and sell their membership oh so good.

It’s beautiful.

It’s a 90 second video!

Now, their website:

The about us page is great:

“Like most good ideas, The Dollar Shave Club started with two guys who were
pissed off about something and decided to do something about it…”

A STORY! You know how much I love using stories in marketing.

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SIDE NOTE & Blatant Advertisementplaybook logo

Story Playbook #1 is coming out soon – and the first bonuses just went out today.

If you want to find the art and the science being persuasive and profitable story telling,
get this now BEFORE THE PRICE DOUBLES in less than a couple weeks!
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These guys tell theirs on why they started the business (many guys biggest frustration
with shaving is the rip off prices they charge for the blades).

So they create their own line of simpler, less-expensive blades…

…and add in a membership piece to it.

F***ing Brilliant!

These guys will kick some serious butt with this.

2 million views of their video in just a few weeks… ya, they’ll do ok.

20 MILLION views since it launched.

Everything about the message, the story, and the website are SIMPLE.

Something we all need to aspire to and emulate.

Spend some time on this site and video today. Then think about how you could
simplify your site and message, maybe have some fun along the way while putting
more moola in your pocket.

Have a great day.


PS: Each month a new Story Playbook will be announced, and you DON’T want
to miss any of them.  Grab access now – before the special pricing and first Playbook

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