Lady Gaga’s famous flaws and Katy Perry’s wonderful ways

As you may already know, I love Lady Gaga and Katy Perry.

Not necessarily their music…

…I LOVE their entrepreneurial spirit.

Lady Gaga is the MASTER of controversy and cash flow.lady-gaga-marketing-success-secrets

(I wrote about some of her brilliant marketing strategies before at

Some media pictures popped up recently showing she had put on 25 extra pounds… and the pics weren’t exactly too flattering for her.

Rather than apologizing and going on a bread crumbs diet (which most celebrities would do)…

…she turned it into a MEDIA OPPORTUNITY!

She gets in her skivvies and snaps a whole bunch of very unflattering pictures.

Then she admits to the eating disorders she had as a teenager (Bulimia and anorexia since 15).

Then she encourages others to post THEIR not-so-flattering pictures on her forum (in the new Body Revolution area that was created just for this) – and on her site.

“Hey Guys its Gaga… Now that the body revolution has begun, be brave and post a photo of you that celebrates your triumph over insecurities,” she wrote. “My mother and I created the BORN THIS WAY FOUNDATION for one reason: ‘to inspire bravery.’ This profile is an extension of that dream. Be brave and celebrate with us your ‘perceived flaws,’ as society tells us. May we make our flaws famous, and thus redefine the heinous.”


Do you see the brilliance?

Controversy erupts over her pics.

Rather than hiding or back-pedalling… she makes the most out of it… creates a whole new marketing campaigns… fires up the media engine… and makes even closer ties with her fans.

Damn she’s good!

I love how she confronts things head on and turns them into a marketing opportunity.

Then there’s the lovely Katy Perry.
I wrote about her too before…

An amazing young lady with marketing and showmanship coursing through her veins.

Not only has she broken many music and performing records… she is winning awards and recognition right, left, and centre.

Her newest?

The Billboard Woman of the Year award.

The Firework singer Katy Perry has been hailed as “one of the most exciting and inspiring artists in the industry” by the Billboard magazine’s editorial director and she has been presented with their coveted award for all that she has done in the entertainment and music industry.

It doesn’t matter what you or I think about their music or clothing styles.

…it matters what HER FANS THINK.

It’s a simple concept that many entrepreneurs really need to understand.

And is the reason I always talk about getting thick skin for your marketing.

LOTS of people will dislike what you are doing.

Who cares?

All that matters are the people who LOVE what you are doing.

They are the ones who stay by your side through thick and thin…

…and they are the ones that help pay the bills.


As you know I sent out a couple emails this week about my newfound passion for the Empower Network. LOTS of people joined me this week and are already making money with it.


…LOTS of people complained to me.

Made fun of me.

Got mad at me.

Yelled at me.

They don’t understand what it is (training on how to market any and every business online)… so they chose to let biases and prior misconceptions cloud the facts.

So what do I do?

Turn it into one or five blog posts and videos!

Here is the article and video

Which made me more fans (and no-so-friendly-guru-fans)

…and money.

So the lesson here is for you and I to first develop thick skin.

If we are being assertive enough in our marketing (and you need to be), then you WILL make enemies.

Move on and make the most of it.

Learn from it – and capitalize on what you learn.

Marketing in today’s market takes guts.

The more you market, the more action you take, the more opportunities you leverage…

…the faster you move towards your goals.

(One of my big goals for the next year is to take my daughters to a very special writing camp for kids and their parent. It happens next July in Texas. I’ve always wanted to go to one of their camps… and I am raising twin pen slingers that master this art of turning words into wealth. I say this publicly so you an hold me accountable to take them to the camp next summer!)

Anyhow, have a great day.


PS: If you want to learn the art of lead generation through stories… you may also want to get on this webinar I am doing about story creation and selling through stories – hosted by my friend Mark Huber

Katy Perry and her secrets of success

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