Jul
26

Honesty in advertising

This, by far, is one of the best movies ever… especially if you own a business… or want better results from your advertising.

If you haven’t seen Crazy People with Dudley Moore and Darrel Hannah yet – get it!

I am on my… ahhhh…. 10th time through it by now.

Every time I watch it – I pick up on something new (ok – maybe just have a great laugh every time).

Dudley Moore stars as Emory Lesson, an advertising genius who ends up in an insane asylum.

What made him “crazy”?

Emory had enough of creating phony advertising and hypy garbage (none of that on the web now is there?) and decides to create his own campaigns that tell… the truth.

Advertising with truth – what a concept!

Since sex sells, Emory crafts an explicit ad campaign consisting of unadorned sexuality…

“Jaguar-For men who want hand-jobs from beautiful women they hardly know”

His colleagues take such great offense to the honesty in the ad – they decide he is now unfit and commit him to an asylum.

Undoubtedly, he fights it – but soon settles in to find a beautiful new friend Kathy (Daryl Hannah), and bunch of wacky misfits that are eerily comforting to his new home life.

Where it starts getting really good is when his ad agency accidentally runs a bunch of his “honest ads” and finds that consumers absolutely LOVE them – and buy the products being sold in droves.

Emory also finds that the crazy people are natural-born advertising geniuses… and a new business is born. Honest Ads being creating out of an insane asylum. And they are major hits.

The ads hit home run after home run… and the laughs are great.

A few more ads in the movie…

“Metamucil- It helps you go to the toilet. If you don’t use it, you will get cancer and die.”

“Porsche-It’s a little too small to get laid in, but you get laid the minute you get out of it.”

“Come in Jamaica”

Needless to say – if you are in marketing and want to pick up an idea or two on creating more effective advertisements… watch this movie.

The truth behind it is real – people want honesty – and will buy when it is given to them.

My highest recommendation. Pick up a copy and watch it soon – your bank account will thank you.

Troy

PS: Here is another painfully truthful commercial spot – and I love it! https://www.youtube.com/watch?v=q-RLqLx1iYI (don’t you think that honesty like this would make a HUGE difference in sales results? Not only that, how much easier it is to create a down to earth video like this!)

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