Archives for January 2017


The flu, pneumonia, and a system that cranks out sales

Been a wee bit under the weather with the flu, and then pneumonia.

I rarely get sick, but when I get something like this, it knocks me on my tail something fierce.

That said, one of the things I love about working from home for 15 years now, is that I can be THAT sick and STILL run a business.

During the past week, I’ve launched client campaigns, my own campaigns, campaigns for my Dojo, and healed my lungs back to life.

One thing I’ve been testing is Ben’s Castaway Commission system

Ben’s a real go-getter!

He lives in one of the most beautiful places in the world with his girlfriend, and they run an amazing business from a laptop.

Which is what many of us aspire to to!

Especially in the dead of winter 😉

Ben has revealed some true gold here, and I highly recommend you snap it up.

Hear his story (it’s a good one!) and judge for yourself if that type of lifestyle is what you want.

Even if beaches, sun, and world travel aren’t top priority for you, the residual income streams and simple, simple marketing systems he shares SHOULD be a priority.

His systems just work – and work in any industry (I’m using one of his systems for lead gen inside of my Martial Arts Dojo, as an example).

Actually, if you pay close attention, one of his techniques is used on this page – and it’s a technique I fully expect to dominate the marketing world in 2017.

I’ve always been a believer in the “one good idea” philosophy with information products and training systems.

It’s worked well for me over the past 15 years – and will work well for you too.

Have a great and healthy day!

Troy White


One thing Seth did differently to get an 18:1 return on his marketing

2016 flew by in a flash… and 2017 is here patiently waiting
for those who can handle what she brings.

Not only will this coming year prove to be an exciting one, it
will also bring out the best and worst in people’s personal
financial situations.

Sadly, quite a few people will not be prepared…. they will lose
their jobs with no savings to tide them over… they will lose
most of their savings, and sell off what remains in a state of
panic… or they will go through the coming year in a zombie like
trance, just waiting for it all to come to an end.

Then there are those who go into this year with a plan.
(like the done-for-you plan at

Seth had a plan…

“Troy’s info works! I was able to uncover great story ideas
that I didn’t even realize I had. I’ve been sitting on a
gold mine!

Thanks to Troy we did our first themed promotion ever, and had a
18 to 1 Return on our investment! We are already working on our
next two campaigns.

Can’t wait to see what you come up with next! Thanks again!”

~~~~ Seth Greene

People like Seth have thought through what they will do differently this
year, month and week. They think through the long term
consequences of the businesses they start, the projects they get
involved in, the investments they put money into, and the
priorities they make in their life.

Early January 2018, one year from today, some people will reflect
back with awe over what happened in 12 short months.

They tripled their income.

They bought rental properties for pennies on the dollar.

They started that new business, or expanded their existing one.

They are living the life they once thought was just a vision in
the back of their mind.

On the flip-side… January 2018 will also see some people
overwhelmed with fear, sadness and depression. Maybe they lost
their job and couldn’t see the foresight to find a new job in a
new industry.

…Or they panicked and sold off their remaining investments,
only to see those investments return back to their
former levels.

…Or they just went about their day-to-day activities as they
always have, and, surprise surprise, things look pretty well
exactly the same for them this January as they did last January.

The choice IS yours… you know that.

But, if you have not at least started thinking through (on paper)
what you are doing differently this year… how can you expect
any different results?

If you have not set some goals for the coming 12 months, how can
you expect to achieve them?

How will you know what it is you’re aiming for?

By now, you should have put together your best of/worst of lists
for 2016. This is a great way to reflect back on the year… to
give yourself a pat on the back for everything you did that
worked out for you on the plus side.

It’s also the chance to reflect back on the things you did in
2016 that didn’t work out all that well for you.

The defeats.

The failures.

The constant frustrations you met with.

When you look at the good AND the bad… you will see trends.

And those trends you see can revolutionize 2017 for you.

The failures… have they happened before?


What are you going to do differently about it this year so they
DON’T happen again?

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Here is what I would suggest you do right now
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First… set aside 60 minutes.

Turn off the tv.
Forego a lunch break.
Get up an hour earlier.
Or stay up an hour later.

Lock yourself away somewhere without phones, tvs, or email.

And get busy writing!

List out everything good that happened to you in 2016.

List out everything not-so-good that happened to you in 2016.

And look for the trends.

Things that keep repeating themselves… things that have
positive and negative results for you.

Then come up with a plan on how you will do 10 times more of the
positive things in the coming year.

And how you will eliminate the negative things you do that cause
bad things to happen in your life.

The best way to write your plan?

This is something I have done for many years now, and I love how
it feels once you are done.

After reviewing your good and bad. And after thinking through
what you will be doing differently in the next year.

Write a letter to yourself (or your spouse, your kids, or whoever
is most important to you in your life right now)… but the
letter is dated January 1, 2018… a year from now.

And talk about all the incredible things that happened over the
past year.

Gush about your accomplishments, your successes, your biggest
ah-hah moments.

Talk about what a wild ride 2017 was… and how much fun it was
to accomplish all those dreams in one year.

See yourself in that state, a year from now, and really feel how
exciting it will be for you to be there celebrating your best
year ever.

Lock that feeling in.

Get that letter typed up – or leave it in long hand.

Important: Read it every morning for the next year (it takes you
1 minute… you CAN find the time). When you read it… see
yourself there enjoying the moment. Feel what it will feel like
to celebrate the big wins you wrote about.

You do that, right now, before you forget and “put it off for
later”, and I guarantee you that 2017 will break all of your
previous record years.

You do that, and review it every single morning, and some amazing
things WILL happen for you.

It helps you think big.

It helps you plan the year.

And it helps reprogram your mind for success, with a daily boost
to keep out all the negative stuff the media is throwing at you.

Despite what the media is saying, right now is an incredible
opportunity for success minded individuals like you and I. More
wealth is made in the down times than the good… and that time
is right here and now.

The choice is yours… will you do something differently right
here and now that guarantees January 2018 will be a massive
celebration at your house? Or will you keep hoping and praying
something will change… “one of these days”?

Make the right choice… I am here to support you in your quest.

To a fabulous year ahead!


PS: If you are in need of more leads and sales, you need to run
on over to right now. Not only
will this guide you to the perfect marketing plan for 2017, it
will also give you templates and blueprints (many are
done-for-you, copy word-for-word, campaigns).

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Need a promotion for January?
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Open the calendar, find one you like – copy and paste.

I will also be giving you tons of bonuses throughout the
year that help even further – including teleseminar and webinar
training calls to kicks start your year. The best part? It is
drastically under priced (that’s what many have said that looked
through it – and I agree after investing in many programs myself
that contained a tiny fraction of what you get here).

Have a look at – if you want
help making the most of 2017 – this is a guaranteed solution.

PPS: Combine the 2017 Cash Flow Calendar with the Best Self Journal,
and you have an UNSTOPPABLE combination! My first time using
this guide and I LOVE IT.

Grab the calendar =>
Then the Best Self Journal =>

And you have the foundation for an amazing year ahead!


Some gems from the man, the marketing legend… Drayton Bird

I’ve made far more mistakes that the average joe… or jolene.

Still make them.

Last week’s screwup was a doozy! (for another time)

And one of them became FAR too obvious today when I saw this
testimonial I’m going to share with you.

First, an admission…

I hate writing for myself.

Writing copy for your own products and services isn’t ‘simple’.

Personally, I find it easier to write for others, than myself.
I’ve always had more of a struggle doing it.

That said, I found the easiest way to overcome this is to treat
my projects as if they belonged to someone else.

A case of not knowing my true worth, not sharing it in my
copy…yet having a brand new customer lay it all out in front of

The amazing Drayton Bird is one of the greats in the advertising
and copy world.

He’s not only a very funny guy, he’s a genius in the direct
marketing world, and you need to be studying him!

His book Common Sense Direct and Digital Marketing is a MUST HAVE
resource for your library of moola-making guides.

David Ogilvy said of him “Drayton Bird knows more about direct
marketing than anyone in the world.”

Drayton was kind enough to send out some emails to his readers
about my 2017 Cash Flow Calendar and one of his readers, and now
a calendar buyer, said this…

“Drayton, I just had to write to today.

I came across Gerald’s sales letter about Troy White’s Cashflow
Calendar on Saturday morning completely by accident.

The most extraordinary thing happened after I’d read just the
‘Introduction’ file document.

Completely more than I ever could have asked for, this document
alone contains 30 pages of the most useful and impactful
knowledge and thought-invoking any right-thinking person today
could ever use.

And all in their most condensed form too.

I felt like I’d swallowed the red pill or the blue pill from the
movie ‘The Matrix’ (I don’t remember which as I haven’t seen that
film in years).

Glued to this document, I spent an entire Saturday morning and
afternoon inhaling every bit of just this one document.

I hadn’t even got to the calendar yet!

This condensed version of all the best marketing, mindset, and
brainstorming practical advice has been totally worth the money,
and left me whispering “Who IS this guy?”, the entire time to
myself …

I’m still not sure who this Troy guy is – But he is the
Bid-ness!!” ~ Brenda Tuite

The lesson for you (and me)?

Do EVERYTHING in your power to find your true value in the
marketplace. Ask more people. Good feedback. Bad feedback.
It’s ALL good feedback.

Here’s a case where just my introduction document is a 30 page
guide to better marketing, and worth as much or more than the
main product being sold!

In other words… the bonus is worth more than the main product but
I wasn’t even recognizing it!

When you write your own copy, you need to think through every
deliverable and value-add piece you give them. Then sell EACH
and EVERY piece of the bundle!

I screwed up on the 2017 Cash Flow Calendar letter!

I didn’t even give the intro document a mention.

Meanwhile, it’s a valuable asset and stand-alone product all in


What about you?

Are you underestimating your products value?

You need to ask more people for their feedback… and you need to
SHARE the accolades you get.

A simple way to get more accolades and buyers?

The 2017 Cash Flow Calendar, OF COURSE =>


PS: A few goodies from and about Drayton

1) The secret of charm in your copy…

“You may not know who Troy is – so I will tell you. He is one of
the best copywriters around. He interviewed me recently and asked
me how I manage to write “charming” copy.” Drayton Bird

2) My interview with Drayton (mp3 download)…


Jon Taffer’s Butt Funnel

Do you watch Bar Rescue?

If not, start now!

Jon Taffer is a brilliant marketing strategist inside the bar
business and does 5-7 day turnarounds for pubs and bars.

He’s done over 800 of them so far!

I was watching one the other day, and he was talking about his
“Butt Funnel” strategy that boosts customer satisfaction and bar

Basically, he puts in a bar in front of the dance floor that
FORCES people to walk close to each other, while facing each
other as they enter or exit the dance floor. It promotes
closeness, attraction, and with attraction in bars, comes DRINKS!

It’s a very simple technique that works every time he uses it.

You know what?

The simplest techniques are usually what’s needed in most
businesses that aren’t living up to their potential.

Everyone loves the fancy-schmancy stuff out there – but its not
needed for most people, and there are about 10 other things
that’ll bring WAYYYY bigger returns than the newest website

There’s all kinds of funnel ‘experts’ out there right now.

They tell you that 14 step funnels are the way to get started.

They’re wrong.

Most of the businesses I talk to and deal with do NOT need
something so complicated!

They need a simple lead generation strategy, a lead page, an
introductory offer and an upsell.

Simple simple.

Which is why my Cash Flow Calendar works so well for getting
attention – getting the leads – and getting the sales.

Webinar next week for members that shows you how to
get a 90 day marketing plan done – implemented – and
written in record time.

$8 a day! $0.27 a day!

Which is what Dr Carney used to make $11,000 with a simple
promo idea he got in the calendar (what’s the ROI on that???)

Or that Graham in New Zealand (yes – the calendars works anywhere
in the world) made $15,000 with a 3 step email idea he got from
the calendar.

Simple is where it’s at! Start small – find what works – scale it up.

It’s about the same kind of techniques that Jon Taffer uses (the
one thing principle, basic professionalism, getting back to the
basics, knowing your niche market, etc).

Nothing earth shattering here – but VERY, VERY profitable when

Get those butt funnels in place, and lets make the next 90 days
your best yet, setting you up for an AWESOME SPRING/SUMMER!


PS:  I wrote an article about Jon Taffer, Gordon Ramsay and
Marcus Lemonis here…
– it shows you some of their top tips for business turnarounds.


Buddhist…or Badass?

“Are you a buddhist or a badass?”savages movie

SUCH a great quote from the awesome movie Savages.

2 guys run a highly profitable business.

One has a buddhist attitude…the other fixes all the messes
the calm, peaceful way creates.

Fabulous movie, in my opinion.

What it made me think of though is how different people
run different types of marketing campaigns.

Some are subtle…some are outrageous.

Both CAN win…but the ones that USUALLY win are the
wild and wacky ones!

What is one of the most creative industries
for fun (and profitable) promotions?

The sports industry.

And YES, it does apply to you.

No matter what field we are talking about (pun intended), the
ideas behind these promotions could easily be changed to fit your

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Side… self promotional snippet…

The new and MAJORLY improved 2017 Cash Flow Calendars

Thousands of wacky and creative marketing ideas – many of them
with done-for-you marketing campaigns ALREADY WRITTEN.

If you can copy and paste, you can use these to grow your cash flow.

Go to for full details

One promotion campaign from the Calendar made Graham $11,500,
another made Doc Carney $11,000…

…what can it do for you?

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Back to it…

The sports marketing industry is very creative and they have to
draw a lot of people out to their games… so their marketing had
better be good!

Imagine if you had to get 10,000 people to pay you money every
single week or month… what would you do?

Many with the marketing mindset aim for product launches and
successful campaigns for single products.  But what would you do
if you had a weekly event to sell out that delivered pretty well
the same experience?

Here are some great ideas that sports teams have used to get
people through the gates, money in hand.

As you go through these, PLEASE start thinking about how you
could make one or more of them work in your business.

I guarantee they could… if you try.

* The promotions could be for a sale.
* For a launch.
* For a fun event.
* For a customer appreciation party.
* Or just to get some free publicity.
* As a co-operative promotion with other like-minded businesses
* As a seminar or workshop
* As a theme party you throw for all the photos and videos you
could use

Or any one of a hundred different reasons to get your customers
and prospects interacting with you.

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Wacky Marketing from the field
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Bald head night: anyone who has their head shaved gets in for

Mustache Appreciation Night: Fresno Grizzlies fans were
encouraged to grow mustaches. They also were incented to
encourage their friends to contribute $ to a worthy cause as part
of the promotion.  Contests were also held for “best in show,”
“best Tom Selleck look-alike,” and most pathetic attempt at a
mustache.  Great times – and great results.

Second Chance Night: Probation officers got in for free.  As well
as anyone who  brought in a traffic ticket and promised to never
do it again also got in for free.

Kevin Federline Night: The first 3,000 fans got free temporary
K-Fed tattoos. They also got to watch videos of K-Feds rise
through the ranks, and a dance contest between the dance troop to
which Kevin Federline once belonged and the Grizzlies’

The Hagerstown (Maryland) Suns had a McDreamy Day: Everyone was
encouraged to dress the medical part… and to know their medical
lingo to win prizes.

Or what about Anger management night – held by the Augusta
(Georgia) Green Jackets.  One of their rival teams manager had a
meltdown… so let’s turn it into a promotion! They offered the
first 250 fans free stress  balls and DVDs of the movie Anger

[Look at all the new movies out and coming out on dvd – is there
any way you can tie a promotion into the theme of the movie? The
newest as of this week: 50/50, Money Ball, Abduction, Dolphin
Tale, Lion King 3D, Courageous, Drive, Limelight, The Debt, to
name just a few]

How can you go wrong with a Britney Spears promo?  She certainly
gives us all lots of great opportunity to make fun of her antics.
The Newark (New Jersey) Bears held a Britney Spears Baby Safety
Night. Anyone who dressed as a baby, brought a baby toy, or
brought an actual baby got in for free. Everybody else that
attended received a brochure about baby safety.

[NOTE: before you get uptight about how “hokey” or
“unprofessional” these events sound… remember how many
TICKETS they sold.  Thousands and thousands of tickets sold
per event.

They didn’t worry about the “hokeyness” of the event… they
cared about the newsworthy parts of the promotion only. News
and buzz gets people talking about buying… these events did
everything you and I should be aiming for!]

The San Antonio Missions held a Used Car Night and gave away a
dozen luxury used automobiles randomly.

Or how about the Southwest Michigan Devil Rays and their College
Course Giveaway Night?  Each fan received a free three-credit
course of their choice at nearby Kellogg Community College.

The Charleston RiverDogs minor league baseball team is a master
at using wacky promotions to get people in the seats.  Some of
their events: a Run, Forrest, Run 5-K Race; My Hot Dog Is Green
Night and Salute to the G-string Night in which select fans will
receive a G-string.

Get this… they even had a Vasectomy Night where a lucky male
fan would win a vasectomy. That was canceled after management
received complaints.

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Talk about getting some press!
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Or this: they even staged a Nobody Night, locking out fans at the
door as the club attempted to set a minor league record for
lowest attendance at a game.

Steal of a deal. Recessionary promotion gone wild with the
Minnesota twins offering an entire season (81 games) for only
$250.  Comparable seats in New York go for $250 per seat – per

Hungry fans unite! The Athletics, Orioles, Rangers, Royals,
Braves, Dodgers and Padres all have designated All-You-Can Eat
sections for fans hungry to see more than a game. Ranging from
$30 – $45 per person to eat their way through the game.

Musical fan fare.  The Pirates have offered up REO Speedwagon and
Collective Soul and the Marlins offer KC and the Sunshine
Band.   The Devil Rays have the most interesting series
featuring The Commodores, Trace Adkins, Kool And The Gang, LL
Cool J and MC Hammer. (could you not offer something like this in
any of your promotions with lesser know artists?)

Luring them in. The Twins promotion department hooked some new
fans by offering a Joe Mauer fishing lure. Only available to the
first 5,000 fans, this was a run away winner.

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How about some NON sports promotions?
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What about the Beer-for-Bags event, which the company promoted
that they would accept beer for merchandise. They grew their
sales by 20% using this promotion (including all the free
publicity they received as well).  The company hopes to make

“Beer For Bags” an annual event, as it is in Australia.
Gonigam’s World Furniture Mall near Chicago offered customers up
to $10,000 of free furniture if the Chicago Bears shut out the
Green Bay Packers (which they did).  The company had prize
reimbursement insurance to cover their backs.  They saw huge
traffic growth to their site and an increasing amount of new
sales to people who never bought from them before.

Long John Silver’s offered to give customers free “Giant Shrimp”
if NASA found conclusive evidence of an ocean on Mars.

This is a great list you could use anytime you need a promotion.

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The key is to MAKE IT FIT.
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I realize 99% of those who read this blog are NOT in the sports
marketing business. But… so what?  Why can’t you put some time
and effort into this list and find some ways to use these ideas?

Keep your eyes on the local news, industry news, Hollywood
movies, strange trends, technology trends, and pretty well
anything you see on the covers of the magazines like Star,
National Enquirer, The Globe, etc (those are the ones the
majority of the population reads… and you should be finding a
way to tie into them!)

All it takes is some effort – and the results could be

You won’t know until you try… right?

Thanks again.

To your success,

Troy White

PS:  Speaking of Wacky Promotions… the new and MAJORLY improved
2017 Cash Flow Calendars is HOT  OFF THE SHELF!

Thousands of wacky and creative marketing ideas – many of them
with done-for-you marketing campaigns ALREADY WRITTEN.

If you can copy and paste, you can use these to grow your cash flow.

Go to for full details
One promotion campaign from the Calendar made Graham $11,500,
another made Doc Carney $11,000…

…what can it do for you?