Archives for 2017


Wacky marketing ideas: Wine drinking cows & pot smoking pigs

I absolutely LOVE off-the-wall marketing ideas!

They grab attention (and publicity), and can make entrepreneurs
a nice surge in cash flow…

…much like the tools inside the 2018 Cash Flow Calendar!

First off-the-wall ideas…

…a pig farmer/butcher in Seattle.

He gets a good old whiff of a new trend in Washington and
Colorado (the legalization of marijuana), and has a lightbulb

Why not combine his pigs – with some pot!

All these medicinal marijuana growers have a problem – wasted
product that they need to dispose of.

The butcher has a problem too – he needs something, anything, to
different his pork product from all the others out there.

Pot + Pigs = ** Marijuana-infused prosciutto **

Yaba dooby dooo!

His “Pot Pigs” are sold through his Pike Place Butcher shop (BB
Ranch) and have become a delicacy and are a redder and more
savoury meat than non-stoned pigs.

It’s important to note that before he stumbled upon the
spliff-smoking swines hook, he fed his pigs Vodka as a way to
differentiate himself and to flavor the meat with a heavy dose of
awesome marketing.

I’m starting to think these porkers have a pretty good lifestyle…
up until the butchering part, that is!

After putting some “weed to his feed”, he then does what any
great marketer does – he creates the world’s first Pot Pig Gig –
an annual pot-infused pig bbq event.


It REEKS of a great story – leverages some fantastic marketing
ideas, and has lessons ANYONE can use.

** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

(note: if you want an inside path to the world of legal cannabis
– hit reply and let me know.  There’s some amazing things going on
right now in Canada and the US – and making some money inside this
fast-growing industry is a good idea.

Forbes even said the growth here will be similar to Crypto in 2018!

Hit reply and lets chat).

** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **

Second wacky example…

Wasted cattle and the power of a good Merlot~!

I’ve written a couple times about this idea too.

Similar to our fried pigs, these cows are drunk!

Janice Ravndahl of Sezmu Meats stumbled on this idea while
watching chef Gordon Ramsey feed beer to pigs on his show, The F

She noted that Ramsay often fed beer to the pigs (damn these
livestock are living it up!), and she decided a good merlot mixed
with some quality beef (live beef that is) would be a winner.

And she was right!

Not only do her customers LOVE the taste of the beef, the cows
get quite happy about it too…

“But once they have it, they’re happy to have it again. They moo
at one another a little more and seem more relaxed. There are a
few that lap it up out of the pail. After they’ve had it for a
while, when they see us coming with the pitchers, they don’t run,
but they come faster than usual.”

Such an unusual combination makes for some exceptional story
telling and marketing ideas!

The $100 hot dogs from yesterday were infused with $3,000 a
bottle cognac.

The pigs are fed medicinal marijuana.

And the cows are all tipsy from their litre a day (!) of quality


Come back as a farm animal in the next life?


The lesson truly is, MAKE your marketing and products


Find ways to combine products (the more unrelated they are – the
more interesting the story is).

Tell the story on why you WANT to be different in a very me-too

Up the ante!

Those $100 hot dogs that sold out in a day – are going to be $200
hot dogs next, the owner says (with special ingredients to be

Don’t try and compete on price – create a new category or an
entirely NEW and INNOVATIVE bundle never before seen in your

Here’s a WICKED WAY to do that… (on a discount for 7 more days)

And my final point – get promoting yourself and your business.

Be proactive about it – crank up the volume in the Christmas break
(while most slack off).

Milk every opportunity you get to grab attention and build
your business.

Be safe, of course, but don’t be shy!

Troy White

The Ultimate Wacky marketing idea BIBLE


My recent cave-dwellings and marketing wins (and Cash Flow Calendar is out)

Yup, I disappeared on you…

For the last far-too-many-months, I’ve been head down working inside a business and industry I love. Not only that, I’ve fought 36 battles in Muay Thai this year at tournaments, Nationals, and Worlds. Not bad for a 49 year-old geezer.

Oh ya… and getting the 2018 Cash Flow Calendar ramped up with hundreds of new marketing tools (more on this later).

But you’re here to talk marketing, and I have been busy testing out new strategies and techniques to boost leads and sales for me and my clients.

I’ve had some solid wins… and some dismal disasters… but I learned something from each and every one of them.

Offline strategies that reaped huge rewards.

Online techniques that racked up the sales and brought in record numbers of new clients.

Most of these are inside a non-internet marketing industry.

Which has been nice!

I’ll be sharing some of my wins (and losses) with you in the next few newsletters.

One of my STUPIDEST losses?

My cashflowcalendars domain!


Stupid me, after 10 years of producing the cash flow calendar, I totally missed the boat and didn’t notice I let the domain lapse… and get snapped up by some smart entrepreneur.

My own fault… their gain.

But, it was just the domain, and I still own, and have completely outdone myself in 2018 making it even better!


look no further!

The 2018 Ultimate Cash Flow Calendar is hot off the press and just waiting to put sales in your bank account.

Not only that, I’m offering a pre-launch discount for a few days.

The tools in here recently put a very solid 5-figure bankroll inside a business that wanted something unique to use in their marketing… and this delivered exactly what they wanted… cash flow!

So grab a copy today and let’s get those pre-Christmas campaigns making more moola.

Thanks, Troy White


Hot niche w/ 400% search growth in 12 months (Free call Friday)

I’ve been quiet on my regular emails, but I’ve been…

…busy fighting in Kickboxing at WKU Worlds in Ireland (I brought home a couple Bronze medals for Canada 🙂
…busy training, coaching, and battling in Muay Thai and Kickboxing
…busy trying new marketing angles and techniques
…busy growing businesses

…and busy uncovering a HOT, HOT, HOT niche opportunity for you!

First off, absolutely NOTHING is for sale on this call so relax.

It will be Friday at 3:30 MT (2:30 PT, 4:30 CT, 5:30 ET).

I want to share with you some interesting new things I’ve been testing and trying.

And I want to give you something that could be worth some moola to YOU!

A hot niche
A hungry market
A passionate following

…and a 400% Google Search growth in 12 months – now seeing 1MM-10MM searches a month.

As entrepreneurs, marketers, and copywriters, we need to keep our eyes open for opportunities to expand.

And tomorrow is one of those times.

Join me and 3 mystery guests as we discuss a great way to expand your mind, your business, and your income.

Friday, October 6th
2:30 PT, 3:30 MT, 4:30 CT, 5:30 ET
Phone # 641-715-3288
Access Code: 235097#

Hope you can make it!



Canada’s bday, America’s bday, and a proven way to generate cash flow

July 1st was Canada’s official 150th birthday… and today is America’s much older and bigger birthday party.

Both birthdays are a reason to celebrate independence.

And us entrepreneurial types are about as independent as they get!

We don’t care much for others telling us what to do.

We love blazing our own trails… creating success and happiness for ourselves, thank you very much.

And we detest leaving our futures up to circumstance, luck or fate.

We want full control of our future!

No matter what your business is, cash flow is king. It needs to be consistent, growing over time, and more in the positive than negative.

Pretty simple… right?

Then why do we all see soooooo many going out of business signs on storefronts?

That’s NOT the kind of freedom or independence those entrepreneurs dreamed of!

My guess?

They don’t market themselves nearly enough!

They overcomplicate marketing.

They let one bad experience stall them from doing it again.

They are UNcreative in their promotions.

Marketing is relatively simple.

You have quality products and/or services to sell.

You have a market that wants/needs to buy.

You find a way to make YOUR option the best option for them…

…then you get creative and grab their attention with your offer!

The more unusual those promotions are… the more attention you grab.


Those are the ones that stand out amidst all the clutter.

July is a time for family vacations, but it is ALSO:

International Blondie and Deborah Harry Month
National Bikini Month
 National Culinary Arts Month
 National Tennis Month
 National Ice Cream Month
 National Grilling On the Old BBQ Month
National Make A Difference to Children Month
National Wheelchair Beautification Month
National Recreation and Parks Month Anti-Boredom Month
 Picnic Month
 Women’s Motorcycle Month
 Cell Phone Courtesy Month
Family Reunion Month
 Baked Beans Month
 Hot Dog Month
 National Blueberry Month

If you can’t find at least THREE ideas for articles, blog posts, Facebook updates or promotions from all those events – you need to give your head a shake.

Marketing is ALL about looking for the opportunity to share value – to stand out from the clutter – and to have a little bit of fun mixing in stories with marketing.

And NOTHING helps you get more ideas, with more copy and paste ready-done campaigns than the 2017 Cash Flow Calendar.

We are officially half-way through the year and I have a Summer Blow Out for you.

= = = = = = = = = = = = = = = = = = = = = = = = = = = =

Here’s how to make the most money and have the most fun
this summer in your business…
= = = = = = = = = = = = = = = = = = = = = = = = = = = =

1) Create stories you can use in your marketing. Whether its your family fun you experience (getting one of my clients a 19% response rate from a COLD LIST – one who had never heard of him before). Take the summer to practice your story selling techniques, and use stories intertwined with marketing messages for compelling promotions that improve your cash flow and build your list of prospects and buyers.

My Story Selling course helps you do that, and it USUALLY sells for $97.

I am offering you a way to dramatically improve your marketing results leveraging simple stories you create.

This course walks you through my process of finding stories – leveraging stories – and using stories to help your business.

From there, you can use your cash flow to help others in need (like I am doing with this to help out the flood victims in Alberta here).
2) Use your newfound story selling skills in combination with the 2017 Cash Flow Calendar and become a marketing machine!

You’ll be cranking out blog posts, articles, promotions, sales pages and emails like a seasoned pro.

Any day you need an idea or two for marketing – pull up the calendar, flip to the day or week you need help with and *voila* you have all the ideas you need, along with some pre-written marketing pieces you can use word-for-word.

The 2017 Cash Flow Calendar is sold online for $97 right now (as of now – hackers took down the site – but I have all my files in a safe spot until sites are brought back from the techs)

Now, COMBINE the Story Selling Course and the 2017 Cash Flow Calendar and you have a wicked good system for growing your business this summer.

What would usually be a slower time of year, instantly becomes a busier and more profitable time of year.

More profits means more fun!

So instead of the $194 investment for the 2 training programs, I am offering a Summer Blow Out for the 2 of them for just $67

Create YOUR independence!

Thanks again,


PS: One other quick, simple request.

As I said earlier, I am representing Team Canada at WKU Worlds this year in Ireland. I am not only competing in 4 different fighting divisions, I’m there to co-coach our team to success and Medal bling.

Getting an entire team across the world to compete isn’t cheap.

My aunt and Uncle put together a page for me and the team a couple weeks ago that I haven’t really promoted much. Apologies to them – but I wanted to put this out there if you are like to support those with a dream and a passion!

Nothing thrills me more than seeing some of our kids raise their arms in victory at a tournament… let alone one that has Gold Medals and World titles attached to them.

I must admit though… my own being raised is a pretty amazing thrill too! Just brought home a couple Golds from Canadian Nationals for myself and it sure felt good!

If you are interested in helping us get to worlds – please contribute to the page my Uncle and Aunt setup

…and I have some gifts for you in return for your support.

Not only are helping me and the team make an incredible journey to Ireland, you’re supporting me help coach them to their own quest for GOLD!
Any and alllll donations are very much appreciated!


The secret of invisible marketing (and the disturbing reality of Meetups)

I’ve been abnormally quiet on my email updates lately.

For some good and not-so-good reasons.

First, the not-so-good…

5 weeks ago I went to a local Meetup workshop on creating press releases.

It was done over breakfast, and everyone had their chance to do a 30 second intro. The gal teaching it has a fabulous track record with PR, and I was eager to learn.

…Which is where I realized (more life reaffirmed) what a complete disaster internet marketing has become.

Out of the 30 or so people there… HALF – yes… 50% – were “internet marketing experts”!


That’s what this world has come to?????

When I got started in this world 15 years ago, very few people understood internet marketing, let alone claimed their ‘expert’ status.

Now, anyone with a click bank receipt and a computer is a guru.

It’s a big part of where I’ve been lately.

As you know my big passion in life is martial arts.

I train in it, teach it, and compete in it.

And I’ve been investing a huge part of my time using things I’ve learned over the past 15 years inside my dojo.

We’re the most active and largest family-friendly dojo in Western Canada. We’ve grown by significant amounts over the past year, when many competitors disappeared or shrank.

My first tip of the day…

…leverage what you know about marketing… inside your area of true passion.

You stand out from the clutter. You don’t try and pretend your the next guru-of-the-day. And you get to live in a world you absolutely LOVE.

Being invisible inside a overly cluttered world of experts can work in your favour!

You aren’t trying to compete with the masses… your doing something you love to do… and you get to use those awesome skills you got!

Plus… and this is a big plus… using internet marketing techniques in businesses and industries that have NOTHING to do with internet marketing and selling the ebook of the week… gives you a massive advantage in your marketplace!

It’s easy to stand out in an uncluttered industry when you know what you’re doing.

Which brings me to some good and great news…

This past weekend I became the WKU Canadian Heavyweight Champion in Kickboxing…

2 Golds!


I took home Gold in the 45+ yr old division, and in the 33-44 yr old division (as a grandpa in this sport, I’m allowed to fight in the younger divisions)

I had 4 fights total – and won 4.

The kind of winning streak I love! (during the 66 fights I’ve had in the past 3 years of competing… I’ve had wayyyyy more than my share of losses… and losing streaks).

Right now I’m on a great winning streak and over the last 18 fights, I’ve won 15 of them.

Not bad for a 48 year old guy, competing in a young guys sport!

Next up… WORLDS!

WKU Worlds is in Ireland at the end of August – and I am soooo excited.

Last year I went to Worlds and brought home a Bronze… this year I’m bringing home Gold.

Over the past year, I’ve completely change my fighting style, skills, and intensity in competition.

And it’s working.

But the work has just begun.

I am also co-coaching our team of adults and kids in Ireland. And the coaching side of it is soooo much fun!

Watching a once-bullied 11 year old girl kick butt and bring home 5 Gold medals is something I will cherish forever (as Elizabeth did last year).

This year I get to coach her, and our team of others to bring home their medals while showcasing their skills!

Which brings me to my last and important thing…

…my Uncle Paul did something pretty awesome for me this week.

He setup a Gofundme page for my Ireland Trip. I had no idea he was doing it, but it made me come up with something pretty cool I wanted to do.

I can’t control the actual page content right now as Paul set it up…but I CAN control the Sponsorship gifts and goodies you get if you help me out!

As you may know, I’ve been helping people write some amazing stories and marketing campaigns over the past 15 years. It’s made my clients millions. Stories are one of the best ways you can stand out from the crowd.

So here’s the deal…

Contribute to the page my Uncle Paul setup for me

And I have some gifts for you in return for your support.

Any and alllll donations are very much appreciated!

Donations over $100 :

* Publicity for you! If you have a business you’d like some plugs and mentions of, I’ll gladly share your story and some links in my newsletters, on my site, and on my blog.
* If you are in a fitness-related business, I will gladly do a photo with any corporate wear or gear for you and have you as a corporate sponsor of my Gold-medal journey
* A year’s worth of my Story Playbook (sold for $40 a month) – a monthly series of lessons, examples, and how-to guides for leveraging stories into your business
* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 50 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.
* Inside fitness tips and Gold Medal Mindset strategies I’ve learned from my trainers, and my experiences.

Donations from $50-100

* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 20 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Donations under $50

* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach
* 10 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Here’s the page my Uncle Paul setup for me…
Thank you in advance for everything.

The last lesson I want to leave with you – is that age is just a number!

I started competing in this at 46 years old. I did it because I made a stupid mistake when I was younger… and listened to the naysayers. “You’ll get hurt” was the most common thing I heard when I told people I wanted to compete.

STUPID ME… listened back then.

Fast forward to 46… and I learned to forget what others say… do what YOU want to do!

I started competing… and it’s the best thing I ever did for myself.

Who cares about what others think – follow YOUR DREAMS and YOUR PASSIONS!

Thank you again for hanging in there with me over the years.

I’m very excited to share my experiences over the next 2 months of very intense training on my way to Ireland…

…and thank YOU for being part of it!



Unfocused and marketing blurriness [my video apology for you]


…Do as I SAY, not what I DO – right?

Sorry on the delay!

A combination of things, none of which really matter here, and a week later I’m back.

Which reminds me of a comment I heard yesterday by a dedicated Kickboxing student of mine (I teach Kickboxing/Muay Thai 5-7 times a week).

She was a former personal trainer.

Became a mom and dedicated her “free” time (lol – doesn’t exist as a stay at home parent!) to her children.

She gets back into workouts (kickboxing with me as one of her outlets).

She has a bad week last week and disappears from class.

Today, she’s back and raring to go.

And she said, ‘better a week later than NEVER’!

Which is soooooo true.

When I get caught up in things and don’t send an email, or don’t do the things I SHOULD be doing daily… I don’t FREEZE UP.

Most do.

The falter in their plans or goals – then freeze up – then get scared of admitting they screwed up – so they do nothing.

But the real key is to admit your faults (I have a long list of my own) – then MOVE ON.

The gal from kickboxing admitted she was slacking and let things get in the way – but she came BACK to the workouts…

…more than 80% of the people who buy a membership, show up consistently for a week or two, then falter and are NEVER seen again.

Same with affiliate marketers that bomb in their first campaign – so they blame the so-called ‘scam’ they bought and never do anything ever again (despite the FACT that affiliate marketing IS a proven system that makes moola when done consistently over time).

Same with brick and morter business owners that try a marketing campaign – fail – then say marketing “doesn’t work”.

Or network marketers that hit up their friends and family, bomb, lose friends, then call it all a scam (despite the FACT that tons of people make very solid incomes in the same industry marketing to people they don’t even know).

Which is why I always have things near me that remind me of MY WHY. My goals. My dreams. My aspirations.

It reminds me that EVERYONE has faults. EVERYONE messes up. EVERYONE has bad days/weeks, and months.

But those that truly live their dreams, always get back on the saddle and try again.

Which IS EXACTLY why I’m offering you the 2017 VIP Program for such a low price.

Lots of people need help getting back in the saddle. Some people need help with their focus (Facebook has a tendency to de-focus and de-monetize business owners). Some people need innovative marketing ideas. Some just need a good old hand up when they’re feeling low.

The 2017 Cash Flow VIP program gives you insights to help YOU make the most of this year:

* Unusual ways to grow your business on a budget

* Hot new marketing ideas delivered weekly (with pre-written content to do 90% of the work for you –
you still have to customize your offer and business, but the bulk of the promotion is ready to roll)

* Marketing ALERTS! When there is a trending opportunity to grab attention and build your business, you get ideas on how to use the trend, what to say about it, and how to tie a story into it (stories give you up to 158% more sales as Carnegie Mellon showed in their studies)

* Videos, audios, and checklists you won’t get anywhere else! (thanks to a recent hacking that trashed my main site, I uncovered a treasure trove of audios and videos I thought were long lost. Just one of these audios alone, a 3 hour workshop by best selling author Les Hewitt on the Power of Focus, cost me $7500 to have put on at one of my seminars – you get it as a FREE bonus)

* Success stories and case studies that break down what’s working now (based on my client work, and investments in my own businesses)

* Lead generation techniques that make moola

* Conversion secrets of simple marketing funnels that simplify your sales systems and systematize your growth

And a LOT more!

For just $37 a month (which is approximately $27 US) you can join us in this community and start growing your business starting tomorrow!).

You can use paypal through this link: >>

Or through this non-Paypal link >>—2017—VIP-Membership

Either way… I’ll look after you and give you some incredible value for growing your business and building a system that scales.

See you on the inside!