Archives for August 2016


True Story: a Drunken Duck + Bar room Dog Fights = a HELL of a Good Email Idea

One of my favourite sources of good story ideas is in the online news media. There is a GOLDMINE of ideas out there for those paying attention.

Just saw this one today, and thought it was the PERFECT example of how you can use a news item and turn it into a promotion.

The story is at

The headline from the news article: Duck Wearing Bow-Tie Walks Into Pub, Drinks Pint, Fights Dog, Loses

Wee bit tabloid style – but fascinating subject line!

You may mock this – but there isn’t an industry out there that couldn’t get readers, and buyers, using more of this type of story.

The article goes on about a guy who has a pet duck, and a pet dog. He takes both to a bar and feeds them a beer – go figure, a fight breaks out and the duck gets hurt.

The lessons are varied on how you can tie this in. (I love the line “the duck pushed it too far this time”!)

Here’s a few for some of the industries represented within the Playbook readers:

You got their attention through the story line
Now build it into some business lessons…

How to get attention in cluttered marketplace (or selling marketing services or consulting services)
Stay classy at all times (talking about the tie-wearing duck – great for affluent services, opticians, jewelry, interior designers)
Dangers of drinking too much (fitness people, health care, nutritional advice)
Looking classy doesn’t need to cost you a fortune (consignment stores)
Tie it all back to a quick offer you can make.

Very simple formulas – that consistently work!


Some of the places I personally use and love for story ideas are:

Huffington Post (
The Mirror (
Google (
Hold The Front Page (
Forbes (
Time (
InfoWars (
Reddit (

These are just a few hot news sites. I would suggest you find news sites that are also related to your industry (go to Google and search <your niche> + top news sites) – you will get a bunch of highly focused ones perfect for you.

I’ve used this in the pet business, in the spa business, in the infra-red sauna business, in the botox business, and about 35 other ones.

It WORKS – each time!

So drop the “it won’t work for me because ____insert lame excuse here ____” and get some attention with ideas like this!


I’ve been really quiet lately with emails. I am hard at my training for Worlds in September (I’m competing in the Kickboxing division for 35+ year olds and in the 45+ year old division). I’m also very actively helping a client in the skin-care, anti-aging business.


My apologies!

Hit reply right now, and do one of two things, or both:

1) Let me know if you need help either brainstorming a marketing campaign or product launch, and you just feel STUCK on what to do next.

2) You have feedback for me on what you miss for my emails, content, rants, etc. I feel out of touch with what you want/need from me, and would love to help.

ANY AND ALL FEEDBACK is much appreciated!

Have a great day.



My push to win a medal at Worlds in September (and leads for you)

I am aiming for this...with a Gold Medal around my neck!

I am aiming for this…with a Gold Medal around my neck!

I’ve only mentioned it once before in a side comment, but I’m off to worlds in less than 6 weeks!

Orlando, Florida is home for WKU Worlds, September 23rd – 30th.

And the old guy here is competing in the Kickboxing divisions for 35+ and 45+.

This’ll be the first time in my last 2.5 years of competing that I’ve stuck with competing against guys my age (well – the 45+ division, anyhow).

It’s my first Worlds – and I am STOKED!

Training like a madman, eating for performance and endurance, and trying to get this stupid sleep apnea issue I just found out about under control.

6 weeks flies by – so the pressure is on 🙂

I do know I will be up against some tough Europeans in my matches, and I have to change my game plan if I want to win.

Heavyweights are heavyweights, and we love to stand and bang (not a lot of movement, just relying on our strength and skills).

But, my plan is to fight these ones differently – faster, more agile – fighting like I’m NOT a heavyweight (heavy weight in my divisions is everything 85 kg and up).

So explosiveness and endurance is EVERYTHING for my game plan.

And my training is highly focused on the basics, the range I fight at, and the angling I use when doing my thing.

Much like my business, your business, and every single business I write copy for – the basics are so, so, so important…

…yet most people want the flash, without a thought to the basics.

Bruce Lee once said “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”.

Pure mastery of any skill (or sales strategy) is ALL about finding that ONE THING and practicing it until you bleed. Then you practice it more.

The basics.

I am working with a long-time friend and client that has me on a retainer to do monthly campaigns and initiatives.

We focus on the basics – find the ones that work the best for her business – and then we continue to do those simple things time and time again to get her the local clients she needs (affluent anti-aging clients).

Her sales are up, her leads and database are growing rapidly, and the basics are winning the game over all the other ‘shine object’ marketing you see out there.

You may have seen my articles about Gordon Ramsay, Jon Taffer, or Marcus Lemons before. Each of them is a master in their own game – and each of them comes in to a business, finds the ONE THING they can be experts at – then they roll out and perfect on a mass scale.

Have YOU mastered the basics of your lead generation and conversion?

Do you have a lead generation system in place that continues to feed you quality (and quantity) leads?

A conversion system that turns looky-loos into new and repeat buyers?

Imagine having a system in place that brings you consistent results day in and day out.

Qualified leads streaming in daily.

Quality clients that spend based on expertise, not cheapest price.

No matter what your business, or where you live/market/work, this IS something you need to focus on.

If you need a hand, and want to get some stellar results over the next few months (bankable results), then just hit reply and let me know when you can talk.

Tell me a little about your business, where you are at right now, and where you really want to be for the last 1/3 of the year (scary how fast this year has gone!).

From there, we’ll figure out if we are a good fit – and can see how we can get YOUR sales cranked up and more consistent.

Sound fair?

Hit reply and let me know where you need help most right now!

Have a great day.



PS: I’m also looking for corporate sponsors for WKU Worlds
(for both me, and the team).  If you have a product or service that
is fitness or health related, let me know by a quick reply and
we can talk options.