Archives for November 2015


5 Flesh-eating Marketing and Story secrets of The Walking Dead

If you aren’t living in your own Zombieland, you’d have heard of The Walking Dead tv series by now.walkingdead-inside

Based on the comic book series, The Walking Dead tells the story of a small group of survivors living in the aftermath of a zombie apocalypse.

Not only has it received all kinds of awards for it’s story lines, it also saw 15.8 million viewers tune in for its season five finale to become **the most-watched basic cable drama telecast in history**.

Last night was the mid-season finale for season 6 – and it was fantastic.

Not too shabby for a bunch of zombies getting their heads blown and cut off!

You know what I love most about this show?

It’s yet MORE proof that story telling just keeps getting better and better.

Television sucks overall… if you ask me.

Stupid reality shows and lame excuses for plots have dominated the airwaves for many years.

But that’s all changing.

Series like The Walking Dead, Sons of Anarchy, True Blood, Weeds, and Californication are telling great story lines…

…and are creating copy and paste templates for marketers to use.

Yes, its time to point out some of the lesser obvious techniques the writers use to continue pulling these award winning series out year after year.

It’s time for YOU to start mocking the writers fantastic techniques.

We are headed into the last month of the year and prime buying season is upon us.

Here is a template to follow to get the best reactions from your leads:

1) Marketing in series. 

You see one-off marketing attempts all the time.  Big sales that come and go faster than a zombie can lose his head.

What’s missing?  A series of mini-stories.  One that feeds off the last.

They are easy to do – just get out a pad of paper, get creative, come up with a marketing theme, and then build a 5-part mini-series around your theme.

Each part digging deeper into the story, and each one egging the next one on.
THAT keeps them coming back.

The 2016 Cash Flow Calendar is almost out – and it’s available NOW for 50% off. – and it’s the PERFECT way to train yourself to write theme-based marketing.
2) Bone crunching cliffhangers.  

You MUST end each part of the series with a cliffhanger.

Something that makes them HUNGRY for the next part in the series.

Tempt them with a peek inside the next story – but don’t give away the best parts to come.  Share with them a piece of the nuggets soon to follow.
3) Some gore, some tears, and some cheers. Mix it up.  

You gotta leave them crying in one of the parts of your series… and cheering you on in the next.

Yes, YOU are the main character in the series and you need to tell YOUR stories. The good, the bad, and the truly revolting.

THAT is what people want… and that is what keeps them coming back.
4) You MUST share you overriding goal or objective in every part of the series.  

In The Walking Dead… their goal is simple: SURVIVAL.

Not getting eaten.

Pretty simple.

When you are creating marketing campaigns like this… make sure they know something BIG is coming up.

Tempt them with it.

Tell them what it is.

Then when your series finale comes… end it with a BANG and over deliver on your promises. Your goal may be to buy a new product.

It may be get them into an auto responder sequence, or into a membership program, or maybe a loyalty club.

Tell them what it is… but tease them to the point of baited breath anticipation before you give it all away.

Keep them guessing till the last possible moment!
5) Be prepared for the haters.  LOTS of people think The Walking Dead is stupid.  They bash it, make fun of it, and put down those who watch it.

You know what?

The writers and produced DON’T GIVE A CRAP!

They are breaking television records – and the haters just help spread the message.

Your marketing WILL create haters if it is done right.  Never seen a successful marketing campaign that didn’t.

Everyone has an opinion and the ONLY opinions that matter to you are the ones that LOVE what you are doing.

Aggressive mocking dead marketing campaigns will create lots of haters – and FAR MORE lovers.

Seek them out and do everything to feed their appetite.

Have fun with your story lines and watch out for those zombies!


PS: If the Cash Flow Calendar isn’t enough for your marketing zombie mind, then grab the Story Playbook as well

Advanced training on a monthly basis.

Tools and techniques that are guaranteed to add moola to your pockets and happy buyers to your client list.

The key is – consistent marketing with unique twists, turns, and story-based techniques for keeping them happy, and the zombies kept hungry!

Grab both of these:

Story Playbook =>
2016 Cash Flow Calendar =>


Inside the twisted and demented mind of a marketer/copywriter

First off, Happy Black Friday shopping today!demented

If you missed my Black Friday 50% off pre-launch sale on the 2016 Cash Flow Calendar, grab it here =:>

That calendar is 9 years in the works, and just keeps on getting better. Grab your spot and some exciting things are coming this year for those in the group.
14 years ago, when I left the corporate sales world, I was desperately seeking out some creative outlets.

Which is where I stumbled on copywriting.

I think it was a Dan Kennedy book I found at the library, that started me down the path (that – and my dads long-copy reprimand letters I used to get as a teenage trouble-maker – funny stories for another time next week).

I dug deep – studied – wrote – absorbed – and failed lots (still do – but that’s what you need to do to find the successes!).

One thing I became was an avid note taker.

Notes everywhere.

Lo and behold…

…I just found a box of random ‘drive-by’ thoughts.

Some very odd ones – some very soon-to-be-profitable ones.

A few examples:

* 17 ways PT Barnum used wacky ideas from the newspaper to get massive (and free) media attention…

* Broken nose blunders and the story of Rick Fowler…

* The subculture of the introverted parents of girl guides (how we all hid in our cars, rather than forcing ourselves to talk to the other parents)…

* Fabulous ways to make people ‘think’ they are making progress…when they clearly aren’t (I used to leave my cave and travel a lot – always laughed at the long windey lineups at customs that never seemed to work)

* How to turn marketing bashfulness into marketing pride…

* The reason I turned grey in a single weekend (and the profitable lessons learned while aging on a supercharger)

* Quintessentially Canadian and frost-white dingo-balls on my toque (if you don’t know what a toque is… look it up – a Canadian term for “its too friggin cold out!”…

* Gene Simmons mastery and 14 ways he leveraged one business to build his others

* 8 ways the genius copywriter Clayton Makepeace creates such killer sales copy (and makes millions for his clients every WEEK)…

* 9 ways to be a ZENpreneur…

* Paranormal X-ray vision of a 5 year old…

* Marketing lessons of the Rain Forest Cafe and a passionate cult following of buyers…

* The hamster/buffalo race-off and how to milk the media for everything they got…


A few not-so-nice ones I must have written while in a bad mood (or after a few too many libations maybe):

* Makeup won’t cover up the bitch…

* He did it in a dumpster?

* Do something different for a change…be a fricking decent parent for once!

* “Honey, I sold the Christmas tree”

* Don’t tell the wife – the girl I slept with in my teens – turned into a hot lesbian bank robber…

* We got roofied in mexico…

* Don’t be so special, you can do something motherly for christ sake…

* S*****…your ex-wife is breaking into your house. She looks perplexed…

* I draw the line at canabilism…

There’s a lot more I won’t share here.

Some were just stupid.

Some were highly intuitive into business ideas and marketing opportunities that were soon to come.

LOTS were fantastic ideas for content.

What’s the point?

If you are trying to grow a business, you need to always be on the lookout for marketing opportunities.


Most blindly go about life with their nose buried in a texting device…a select few see what’s going on around them and make some great profits by entertaining and educating their clients.

This one single box of notes I found – is worth tens of thousands to me.

It could be for you too!

Join the 2016 Cash Flow Calendar group – and I am setting up a private Facebook group where we reveal real-time marketing ideas. I will also be sharing the actionable ideas from this box inside the group too…

Need an idea for a blog post or email today?

Fire up Facebook – open the 2016 Cash Flow Calendar – and yabadabado – you are ready to roll.

This years edition of the calendar could make you a mint – and keep your clients always wanting more.

Using one idea from the calendar helped an office supply company (selling post its for a buck!) make a HUGE dent in the local market.


One idea – one print newsletter – one column from the office-dog, Roxy.


With just ONE idea from

Grab yours now – 50% off!

And keep those random, drive-by, wacky ideas…they could be very profitable for you one day.

Happy shopping,

Troy White



HOT DEAL on the 2016 Cash Flow Calendar for BLACK Friday, PURPLE Monday

Yes, it’s that crazy time of year again.

A month before Christmas – a day of shopping madness, and a sense of panic that sets in for most business owners.

Another year has FLOWN BY…and some goals may not have been achieved.

2016 marketing plan calendarOne things for sure… marketing IS the master of making money in your business.

For 9 years now, I have helped entrepreneurs from around with world with innovative, wacky, and wild marketing ideas.

My favourite tool and go-to training for entrepreneurs?

The 2016 Cash Flow Calendar…

…and it’s NOW available for pre-launch specials!

For the next 2 weeks, you get the 2016 Cash Flow Calendar (not delivered until Dec 15th) for 50% off.

This applies to the regular Cash Flow Calendar (the gold bundle) and the new platinum bundle (details at

This is the SAME TOOL Fran used to go from $50 a day web sales…to $1,000 a day.

Geoff took one campaign from an older calendar, and made $15,000 in a week.

For 9 years now, I’ve build this calendar up to be the most powerful marketing idea generator available…

…and for Black Friday/Purple Monday/Fuscia Wednesday….

You get 50% off.

Full details are here =>

(and if you REALLY want to make 2016 your year for marketing mastery and significant revenue growth, grab a spot in the Platinum bundle – a steal of a deal – ALSO 50% off for now!)

Happy shopping and be safe out there.



Win some, lose some: results from my fights and unique story angles

This past Saturday, I stepped into the ring to battle.

At 47 yrs old, I was the geezer in the ring at the Muay Thai fights. I also did something pretty stupid – I barely warmed up before my first fight.FullSizeRender (1)

Throughout the day, I was helping judge the Little Dragons, the youth, and the teens.

By the time I realized my division was soon to start, I had to run up, get my gear on, and scatter to get the old joints and limbs stretched out and warmed up.

Add to this, my typical stressing out process I go through before a tournament, and I did NOT feel prepared.

There were 6 of us guys in the division.

My name was called, and I stepped in and looked up to the young ‘un I was about to battle. He was at least 6” taller than me – had long arms and long legs.

We started the fight, and he was way too fast for my liking.

My legs felt like they were 200 pounds each, and I just felt sluggish and slow.

I lost the first fight.

Now to strategize what I needed to do for the next battle…


In order to do that, I needed to refocus (getting right of the butterflies), to do some things differently (the one ref told me the only reason I lost the first one was not doing enough of certain Muay Thai techniques), and I needed to out-score the upcoming youngster.

Which I did!

2 more fights – 4 more rounds – and 2 straight wins.

I took a 3rd place for the tournament, and came out of it smarter, with some bangs and bruises to remind me of the lessons learned.

As the saying goes, you win some, you lose some.

As long as you are learning from BOTH, you are way ahead of the game.

I have BIG aspirations for myself in business, and in my Muay Thai training/tournaments.

2016 is going to be my best year yet!

But in order to do both, this lesson need to be locked in and become part of my daily rituals (as they should be for yours, if you want to step up your game for the coming year):

* Accept that fear IS part of the game. If you aren’t uncomfortable, then there’s something wrong. You are getting cocky, letting your ego rule the roost. You NEED fear to push you!

There’s a great Muay Thai fighter I follow that writes a lot about fighting (she’s had 130 professional fights in Thailand in the past few years – more than any other Western woman OR man, ever).

She just wrote this (her name is Sylvie von Duuglas-Ittu of 8 Limbs US):

“There’s nothing amiss when you feel nervous for a fight. But if you obsess over it and try to avoid the feeling, like swatting the flies, you’re putting a great deal of energy into something that you don’t have a lot of control over. If you accept the fear as part of the process and just be sure not to hold on to it – acknowledge its presence and its purpose but focus on more important things, like things you can control – then you can still experience the feeling without being pestered by it; it’s not a buzzing fly but the tickle of a feather.”

WHY is this important for your business?

Because fear is a necessity!

If you aren’t fearful about what you’re doing in business, you aren’t doing enough.

If you let the little things get to you, rather than focusing on the BIG PICTURE, then you’re completely distracted from the big moves your strategically thinking competitors are taking.

You need to TAP INTO that fear…seek it out (by doing bigger things – more often)…and learn to use it to your advantage.

In my fights, I was still feeling the fear as I got further into the fights, but I was controlling it – I was letting the fear actually fuel my punches and kicks.

I was using fear as an advantage.

Which is what YOU need to do too!

You don’t need to get punched in the head like I do 🙂

You just need to act, and behave like a warrior, and use fear as a competitive advantage.

Let your fear of doing massive things become your predominant point of focus.

It takes practice!

NOW… think of the biggest thing you want to accomplish in 2016.

Does it make your stomach TURN and TWIST?


If not – you need to take your goal and ramp it up 10 TIMES.

If you DO feel that fear, that uncomfortable zone, those butterflies…then GOOD.

THAT is the right place to be.

Work and sit in that fear.

Learn to use that fear to FOCUS your efforts.

Use that fear to AMPLIFY your efforts.

Then reap the rewards.

My personal goal for Muay Thai is to go to Worlds next year (in the Masters Division – all old geezers like me).

THAT makes me scared beyond words.

I need to do SO MUCH WORK to get there!

I need to spar 3 times a week with tough competitors for the next year.

I need to up my conditioning TIMES 10.

I need to qualify at Provincials first – then Nationals next – to even be CONSIDERED for Worlds.

At 47 years of age – kind of a big thing I need to do here…and stay un-injured through all of this.

In my business, my goals are JUST as grand!

I’m using Story Playbook ideas to take my businesses to similar elevated levels too *(if you haven’t gotten into the Story Playbook world yet –, WHY NOT? It’s simple – it’s cheap – ad it’s PACKED with ideas to elevate your business and life!)

Just ONE of the ideas I am sharing in the December edition – and in the special report coming out December 1st – shows how to use unexpected and unusual story angles to start a business, grow a business, or sell a business.

Are you with me?

Do YOU want to create an EPIC story for 2016? One that you can share with your friends, family, and clients?

Then STEP UP, step into the ring with me, and let’s make this battle next year your best performance yet!

And it starts right here –




Why I’m gaga about getting punched in the face tomorrow

Tomorrow afternoon I go toe-to-toe with some big, strong, heavyweights.



At 47 yrs of age, you’d think I’d know better by now.

Considering most of the guys in the Muay Thai Tournament will be in their 20s, I have my work cut out for me! I could almost be their father, yet I have to lay a beat down on them 😉

Why would I enjoy getting punched in the head, kicked in the ribs (and legs – which is what tore my knee ligament last year at this time), even knee’d in the sternum?

It could be some form of masochism…

…or maybe it’s the wicked-good adrenaline rush that comes with it
…maybe just more than a few screws loose

…but I DO LOVE IT!

I get myself all worked up 24 hours before a tournament like this. Then I heard who’s coming to compete this time – and the worrying begins.

I’ll be the grandpa in the crowd for sure…by a long shot is my guess.

But it won’t stop me!

The lessons I’ve learned in my martial arts training directly apply to my business:

* Every single loss or failure is a MASSIVE learning opportunity

* Every single win is a sign of something I did right (and an opportunity to lock in the memory of what exact steps I took that pushed me to a win)

* Bumps and bruises are all part of the game (and must be expected)

* Persistence is absolutely key! I have sooooo many people come and go in the martial arts over there years, its sad. They train for a month or two – then disappear

* Training is critical – but you NEED to get punched in the face to know how you handle the stress that comes with it (in the business world – all the reading and training is just as important – but you MUST go LIVE with your projects and actually do something in the real world – other than hiding behind seminars, books, and training courses)

* You’re NEVER too old! Being the grandpa in the tournaments and my classes, the one thing I make sure I do is work as hard, or harder, than ANYONE ELSE! Age is not a factor – effort is!

My 'hobby' is kickboxing and Muay Thai - and nothing I love more than finding gold nugget stories from my hobbies and finding ways to profit from them!

My ‘hobby’ is kickboxing and Muay Thai – and nothing I love more than finding gold nugget stories from my hobbies and finding ways to profit from t

Last lessons…

…always be on the lookout for ways to create a story-worthy lifestyle!

If you feel you don’t have good stories – go out and MAKE THEM HAPPEN!

You are in charge of your life and business, and YOU are the one responsible for making it a story you are proud to tell others.

Story Playbook #3 just came out – – and it’s a doozy. PLUS, I am doing a special report just for active Story Playbook members this December 1st. Only available for those who are active in the group.

Get signed up today and you’ll get the back issues, you’ll get #3 – and you’ll get the special report that’s only available December 1st.

PLUS, I’ll show you how to MAKE stories happen that create cash flow surges through December, and into the New Year!

PLUS PLUS – all Story Playbook members get special pre-launch prices on the 2016 Cash Flow Calendar, which is the 9th year of production).

I’ll share with you the results of the fights this weekend – and I really would like to see you inside the Story Playbook group!

Let’s get ready to RUMBLE!




VR storytelling, cocaine ads, and neuromarketing junk science?

playbook logoVR storytelling, cocaine ads, and neuromarketing junk science?

48 hours from now, Story Playbook #3 goes out, and some profitable techniques are yours for the swiping.

First => get signed up so you don’t miss out

Second => here’s a sneak-a-peak into what you get inside this month (not to mention all the bonuses you get):

* Ticking time-bombs in your business and the simple way to take
dangerous sales slumps and turn them into winning sales weeks…

* VR storytelling – the future is HERE and now (I show you why
I was 15 years ahead of the game with VR – and some fantastic
new initiatives by the biggest names in media using VR)…

* Neuromarketing nonsense…or goldmine? The true (yet scary) tale
of neuromarketing in action and what it means to you as an
entrepreneur and marketer…

* A done-for-you holiday template you can use for a surge in
extra cash flow before the end of the year (you need to fill in a
few blanks, but everything else is done for you!)…

* A very unusual place to find killer story ideas (I’m almost
positive you’ve heard of the site, maybe even been there, but
undoubtedly MISSED this one hidden section of the site)…

* COCAINE cash and how to turn controversial storylines into
legitimate B2B (or B2C) story lines for your marketing…

* Sneak-a-peak into some unusual holiday promotions that’ll have
your prospects lining up to order (thinking OUTside the box is
the key here, and I’ll give you some wacky ideas and examples to
use for growing your bank account)….

Plus some powerful examples of stories that sold a boatload of
products and services (along with some simple steps to modify
them as your own)…

That ALONE should be enough to give the Story Playbook an honest
Have a FANTASTIC day!