Archives for September 2014


National Crab Meat Day and a FREE 2015 Cash Flow Calendar upgrade for you…

3 MONTHS LEFT in the year!

2014 flew by in a flash… but 3 months can make you a boatload of bucks.

Here’s an offer to help.

As you may know, I produce the annual Cash Flow Calendar, and have
upgraded every year now for 5 or 6 years.

crabWell over 1200 marketing ideas, copy and paste promotions, and bizarre
theme-based promotions you can run.


In honor of National Crab Meat Newburg Day (and my 46th birthday last week),
I am doing something I’ve NEVER done before.

Giving away the 2015 version… free.

If you’ve already invested in the 2014 version… no matter when you grabbed it…
…you get the 2015 version FREE.

And, if you invest in the 2014 version now – I will
send you the 2015 version in late-October.

New dates.
New templates.
New theme based campaigns.

And a TON of story-based copy campaigns you can profit from.



I had an unusual experience in the past couple weeks.

Old school experience.

I actually (gasp) picked up the phone and CALLED people out of the blue.

People who bought my products before.

People who I met at events before.

The reaction?


Very few people do that anymore – so everyone I spoke to LOVED IT.

Which made me think it’s time to do something different.

Something MORE for you, and for my existing clients.

Which is why I’m giving you the 2015 version free when you invest in
the 2014 Cash Flow Calendar

And easy to add more cashflow into your business.

I even have a unique way for you to get your own white-labeled version
of the calendar, if you want to sell it and keep 100% of the profits yourself
(email me if you are interested in the white-label version).

So, if you want to really ramp up your sales in the last 3 months of the year,
AND have a complete 365 day master plan for profits, the invest in the
calendar right now

Call me weird… lots do… but grab this deal before I change my mind.


PS: If you didn’t see this short webinar I did a couple weeks
ago, you must at least see the recording! A great way for you and I
to do some very customized work and build a business together


A conference for those around Calgary (meet me and my daughters there?)

Calgary is a great place to live, but there are very few conferences that seem to roll through here (one’s that interest me, anyhow).

This one came to my attention thanks to my awesome daughters.

One of the speakers here is a big part of the Insanity workout videos, and my girls are hardcore Insanity Workout fans!

We’ll be there – hope you can join us.

If you can make it, let me know and we will meet up in person (plus I have a gift for you as well if you decide to join us!)

The Inspiration and Influence Conference is a personal and professional development boot camp with a TWIST.

If you’re an ambitious and whole-hearted professional who desires to change the world with your work, here’s where you get the tools and inspiration you need to to influence those you want to work with.

Discover the simple (yet unusual) systems that help you focus on empowering others.

The key difference between this conference and others?


This is one place where the speakers are focused on YOUR NEEDS, YOUR GOALS, AND YOUR OUTCOME!

Other conferences tend to be focused on the speakers… building them up, having them sell more products, and teasing the participants with itty bitty pieces of content that they need more products to fill in the blanks with.


You will gain the knowledge you need, and the action plan that makes the difference.

YOU are the focus for the entire conference, and YOU are the one that comes out of this a bigger and better person and professional.

Calgary doesn’t host a lot of conferences like this, so we have brought in the best of the best from around the world.


GET 10% OFF:

Would be great to meet up there!

Let me know if you can join us.

Thanks again,


PS: If you didn’t see this short webinar I did a couple weeks ago, you must at least see the recording! A great way for you and I to do some very customized work together

Calgary Conference


Interested in partnering? Last minute webinar notice

If you’ve been on my list for any amount of time you know a few things:

* I love martial arts and looking after my health (thanks to copywriting, I’ve learned some amazing things about health and wellness, along with some great info on supplements)

* I’ve worked full time for myself, from home, for 13 years now (love it, love it)

* I’ve written copy for every conceivable niche possible (dog therapists to Amish furniture craftsmen)

* I’m passionate about sharing marketing tips, systems, and ideas that work

* I’m not into the hype or ridiculous promises being made by the scammers out there

* Last, but not least, I’ve been quieter than usual with my emails lately (for good reason – join me and find out more)

Anyhow, I have something new I want to share with you.

Some recent discoveries, along with some refined marketing systems.

Things I love.

Maybe you will too.

I am doing a last minute webinar tomorrow to share my findings and a potential opportunity for you and I to work together.


= = = = = = = = = = = = = =

35 minutes (possibly more)


Friday, September 12, 2014

1:00 PDT, 2:00 MDT, 3:00 CDT, 4:00 CDT

Register here:


It will be recorded BUT you need to sign up to get the replay.

= = = = = = = = = = = = = =


See you then,


Troy White - kickboxing


6 wacky things about me you don’t know

Hope you had a fabulous summer!

I did 🙂

Lots of time off with my daughters – travel, fun and adventure.

But, it’s time to get back to work and get serious.

You and I have 4 months left in 2014… and they can be exceptional months if you make them so.

I want to start with some very unusual things you don’t know about me, then show you why this is important to you and your business…

(1) I had an awful fear of snakes.

So, I did what anyone with a phobia should do – I FORCED MYSELF to get over it! I went out and bought a snake, a small tank, and put it on the nightstand next to my bed. Nightmares for 2 weeks – but fears disappeared!

(2) I was a “headbanger” in high school.hippy

Hippy hair, heavy metal rock, and a bleached-back jean Van Halen jacket were my calling. I sucked at phys ed. Didn’t exercise at all. Fortunately for me, I was young with a lightning fast metabolism. But later in life that metabolism shrivelled up, my belly grew, my hair got shorter, and my jean jacket disappeared on me (the latter, thanks to my mom and a garage bag).

Ultimately I found a true passion for martial arts in my 30s and now 40s. I’ve now trained in Tae Kwon Do (2nd degree Black Belt), Karate, Muay Thai (my fave), and Kickboxing. I regularly train now at 45 yrs old many times a week, and spar/compete with guys 10-20 years younger.

(3) I sold UFOs as a business.

Yup – true entrepreneur at heart here. It started when I was a youngster selling off the baby gerbils that kept appearing in their cage.

Paper routes, lemonade stands, and allllll kinds of unusual ventures. I even sold ufo inflatable advertising blimps, custom built cat houses (and blueprints), personal attack alarms, importing/exporting courses by C.O.D.

I love the entrepreneurial spirit in myself and in others!

(4) A very odd 5:30 am habit I started.

Thanks to the late, great Gary Halbert, I got up every morning and hand-wrote out million dollar sales letters for 1-2 hours. By the time my hands were cramped and screaming in pain, my daughters would wake up raring to start the day (you may or may not know, I have twin daughters, now 13 yrs old – both have that entrepreneurial spirit AND a love for extreme workouts 🙂

(5) I rode a 1970 Triumph Bonneville for 13 years – it hated women.

Back in my hippy days, I so wanted to buy and ride a bike. So I followed that dream, found an old vintage Triumph motorcycle and continued to fix it up (and keep it running) over the years.

They even let me take my motorcycle license test on that bike…without brake lights, without signal lights, and without a horn!. So loved that bike.

Funny thing was – that bike was a she and hated women!

Every…single…time…I tried to go for a ride with someone of the female persuasion, the bike would give me grief. Flat tires, carburetor spewing gas, melting wires, fouled spark plugs…anything it could do to keep that girl off the back of the Triumph, it would.

(6) I constantly struggle with my weight.

troy-kickboxingI lost about 30 pds in fat and gained about 20 pds in lean muscle since January this year (all the while, competing in 13 kickboxing fights – winning 8 of them – one against a giant 6’8” 290 lb line backer – 20 years younger than me!)

Weight loss, energy, and recovery time all boosted thanks to a combination of my martial arts and these supplements

(there’s even an interview I did with the World Running Summit about my health transformation here

What does all this have to do with you, with your marketing, and with your future success?


Stories have never been more important in marketing and sales than RIGHT. NOW. I’ve been preaching this for many years, and even did live coaching on this AND have home study programs for this (

There is nothing that’ll boost your business faster than improving your story selling skills.

People want to know the REAL you behind the business, and sharing stories is a proven model for connecting with prospects and buyers alike.

120 days is a lot.

You can reinvent your business.

You can create a new business.

You can completely change your health.

Anything you want to do can be done in before the end of the year.

But it takes ACTION (lots of it) and a plan.

And NOW is the time to start!

Have a great day.




Lusty, Wild, Trim and Trendy

Catchy headline for a vintage ad I found.  Especially when it matches up nicely with the picture.

Have a look at a few of these vintage ads and tell me something…

…what makes these ads so different than 99% of the ads out there now?


The ads of a couple decades ago LOVED copy and used copy to tell stories.

The ads of today – typically use a graphic that has nothing to do with the product or service being sold (like cute animals and the Telus campaign that’s cost them many millions – do you buy internet services because of a cute bunny? Me neither!)

Don’t be shy about telling your story and using lots of copy!

Without a doubt, more copy (if written properly) will always outsell less copy.

drink carpet car sont light lusty