Archives for June 2014


Summer Solstice 50% OFF Marketing Campaign Sale (plus how I lost 30pds of fat)

Summertime is here and NOW is the time to ramp up your marketing.

Over the past 13 years, I’ve developed specific tools to help
my clients attract new leads and improve their cash flow.
My #1 seller and resource that helps?
The Cash Flow Calendar.
This is the ultimate tool for those who want to do more marketing,
but aren’t sure how to get it done, or what to use as part of the
The 2014 Cash Flow Calendar has well over 1,200 marketing and
wacky promotional ideas to keep you busy and keep your cash flow
rolling this summer.
* * * The 2014 Cash Flow Calendar is on sale for 50% off * * *
Go to for full details
(use discount code cfc50 to get your discount)
Or directly to get your discount, go to:
(use discount code cfc50 to get your discount)
One promotion campaign from the Calendar made Graham $11,500,
another made Doc Carney $11,000…

…what can it do for you?

* The promotions could be for a sale.
* For a launch.
* For a fun event.
* For a customer appreciation party.
* Or just to get some free publicity.
* As a co-operative promotion with other like-minded businesses
* As a seminar or workshop
* As a theme party you throw for all the photos and videos you
could use
Or any one of a hundred different reasons to get your customers
and prospects interacting with you.
Grab your 50% off deal now.
PS: Here’s an unusual interview of me for you.
Everything NON Marketing revealed… especially how I lost 30 pds
in fat, got back into competitive kickboxing (at 45 yrs old), and
have won far more fights than I lost… in just the past 8 months!
PLUS, how I gave my daughters the gift of fitness.
This site has interviews with all kinds of fitness freaks, me
being one of them.
My interview runs tomorrow (Friday) – grab it free here –
Here’s their write-up about my interview:
But this 45-year old father of twin 13-year old girls is also a second degree
blackbelt in tae Kwon do, and a self confessed fitness freak who has recently
renewed his commitment to exercise and healthy eating, taken up competitive
Kickboxing and Muay Tai … and in the process has lost over 30 pounds of fat,
and packed on 20 pounds of lean muscle. Troy will be discussing “balance” in,
and between, Life and Business.

Summertime “Vasectomy nights” promotions and other wacky ideas

What is one of the most creative industries
for fun (and profitable) promotions?

The sports industry.

And YES, it does apply to you.

No matter what field we are talking about (pun intended), the
ideas behind these promotions could easily be changed to fit your

The sports marketing industry is very creative and they have to
draw a lot of people out to their games… so their marketing had
better be good!

Imagine if you had to get 10,000 people to pay you money every
single week or month… what would you do?

Many with the marketing mindset aim for product launches and
successful campaigns for single products.  But what would you do
if you had a weekly event to sell out that delivered pretty well
the same experience?

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *

Well over 1,200 marketing and wacky promotional
ideas to keep you busy and keep your cash flow
rolling this summer.

The 2014 Cash Flow Calendar is on sale for 50% off.

Go to for full details
(use discount code cfc50 to get your discount)

Or directly to get started to:
(use discount code cfc50 to get your discount)

One promotion campaign from the Calendar made Graham $11,500,
another made Doc Carney $11,000…

…what can it do for you?

Grab your 50% off deal now.

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *

Here are some great ideas that sports teams have used to get
people through the gates, money in hand.

As you go through these, PLEASE start thinking about how you
could make one or more of them work in your business.

I guarantee they could… if you try.

* The promotions could be for a sale.
* For a launch.
* For a fun event.
* For a customer appreciation party.
* Or just to get some free publicity.
* As a co-operative promotion with other like-minded businesses
* As a seminar or workshop
* As a theme party you throw for all the photos and videos you
could use

Or any one of a hundred different reasons to get your customers
and prospects interacting with you.

Wacky Marketing from the field

Bald head night: anyone who has their head shaved gets in for

Mustache Appreciation Night: Fresno Grizzlies fans were
encouraged to grow mustaches. They also were incented to
encourage their friends to contribute $ to a worthy cause as part
of the promotion.  Contests were also held for “best in show,”
“best Tom Selleck look-alike,” and most pathetic attempt at a
mustache.  Great times – and great results.

Second Chance Night: Probation officers got in for free.  As well
as anyone who  brought in a traffic ticket and promised to never
do it again also got in for free.

Kevin Federline Night: The first 3,000 fans got free temporary
K-Fed tattoos. They also got to watch videos of K-Feds rise
through the ranks, and a dance contest between the dance troop to
which Kevin Federline once belonged and the Grizzlies’

The Hagerstown (Maryland) Suns had a McDreamy Day: Everyone was
encouraged to dress the medical part… and to know their medical
lingo to win prizes.

Or what about Anger management night – held by the Augusta
(Georgia) Green Jackets.  One of their rival teams manager had a
meltdown… so let’s turn it into a promotion! They offered the
first 250 fans free stress  balls and DVDs of the movie Anger

[Look at all the new movies out and coming out on dvd – is there
any way you can tie a promotion into the theme of the movie? The
newest as of this week: 50/50, Money Ball, Abduction, Dolphin
Tale, Lion King 3D, Courageous, Drive, Limelight, The Debt, to
name just a few]

How can you go wrong with a Britney Spears promo?  She certainly
gives us all lots of great opportunity to make fun of her antics.
The Newark (New Jersey) Bears held a Britney Spears Baby Safety
Night. Anyone who dressed as a baby, brought a baby toy, or
brought an actual baby got in for free. Everybody else that
attended received a brochure about baby safety.

[NOTE: before you get uptight about how “hokey” or
“unprofessional” these events sound… remember how many
TICKETS they sold.  Thousands and thousands of tickets sold
per event.

They didn’t worry about the “hokeyness” of the event… they
cared about the newsworthy parts of the promotion only. News
and buzz gets people talking about buying… these events did
everything you and I should be aiming for!]

The San Antonio Missions held a Used Car Night and gave away a
dozen luxury used automobiles randomly.

Or how about the Southwest Michigan Devil Rays and their College
Course Giveaway Night?  Each fan received a free three-credit
course of their choice at nearby Kellogg Community College.

The Charleston RiverDogs minor league baseball team is a master
at using wacky promotions to get people in the seats.  Some of
their events: a Run, Forrest, Run 5-K Race; My Hot Dog Is Green
Night and Salute to the G-string Night in which select fans will
receive a G-string.

Great cartoon from

Great cartoon from

Get this… they even had a Vasectomy Night where a lucky male
fan would win a vasectomy. That was canceled after management
received complaints.

Talk about getting some press!

Or this: they even staged a Nobody Night, locking out fans at the
door as the club attempted to set a minor league record for
lowest attendance at a game.

Steal of a deal. Recessionary promotion gone wild with the
Minnesota twins offering an entire season (81 games) for only
$250.  Comparable seats in New York go for $250 per seat – per

Hungry fans unite! The Athletics, Orioles, Rangers, Royals,
Braves, Dodgers and Padres all have designated All-You-Can Eat
sections for fans hungry to see more than a game. Ranging from
$30 – $45 per person to eat their way through the game.

Musical fan fare.  The Pirates have offered up REO Speedwagon and
Collective Soul and the Marlins offer KC and the Sunshine
Band.   The Devil Rays have the most interesting series
featuring The Commodores, Trace Adkins, Kool And The Gang, LL
Cool J and MC Hammer. (could you not offer something like this in
any of your promotions with lesser know artists?)

Luring them in. The Twins promotion department hooked some new
fans by offering a Joe Mauer fishing lure. Only available to the
first 5,000 fans, this was a run away winner.

How about some NON sports promotions?

What about the Beer-for-Bags event, which the company promoted
that they would accept beer for merchandise. They grew their
sales by 20% using this promotion (including all the free
publicity they received as well).  The company hopes to make

“Beer For Bags” an annual event, as it is in Australia.
Gonigam’s World Furniture Mall near Chicago offered customers up
to $10,000 of free furniture if the Chicago Bears shut out the
Green Bay Packers (which they did).  The company had prize
reimbursement insurance to cover their backs.  They saw huge
traffic growth to their site and an increasing amount of new
sales to people who never bought from them before.

Long John Silver’s offered to give customers free “Giant Shrimp”
if NASA found conclusive evidence of an ocean on Mars.

This is a great list you could use anytime you need a promotion.

The key is to MAKE IT FIT.

I realize 99% of those who read this blog are NOT in the sports
marketing business. But… so what?  Why can’t you put some time
and effort into this list and find some ways to use these ideas?

Keep your eyes on the local news, industry news, Hollywood
movies, strange trends, technology trends, and pretty well
anything you see on the covers of the magazines like Star,
National Enquirer, The Globe, etc (those are the ones the
majority of the population reads… and you should be finding a
way to tie into them!)

All it takes is some effort – and the results could be

You won’t know until you try… right?

Thanks again.

To your success,

Troy White

PS:  Speaking of Wacky Promotions… the new and MAJORLY improved
2014 Cash Flow Calendars at 50% OFF right now!

Thousands of wacky and creative marketing ideas – many of them
with done-for-you marketing campaigns ALREADY WRITTEN.

If you can copy and paste, you can use these to grow your cash flow.

Go to for full details
(use discount code cfc50 to get your discount)

Or directly to get started to:
(use discount code cfc50 to get your discount)

One promotion campaign from the Calendar made Graham $11,500,
another made Doc Carney $11,000…

…what can it do for you?

Grab your 50% off deal now.


Webinar replay avail – how he makes over $384k per client/yr

One man…

One million dollars a year with a select few clients…

How does he do it?

Dan and I talked for 90 minutes about the challenges that
many entrepreneurs face right now, and how you can tap
into this underground opportunity.

We talked about problems, opportunities, and simple ways
you can make the most of them (including the difference
between simple and easy)

…And what does the formula below mean and why is it so
critical to
your income and wealth?

IEP + (MVP X CSP) + SDM = Income & Wealth
Click here to watch the REPLAY and find out all the


I have to say I’m really shocked by the turnout yesterday. The
masterclass was full 10 minutes before it even began.

We received a flood of emails from people who missed the
masterclass, asking for a REPLAY.

I just uploaded the Webinar Replay for you here (valid until Sunday):


It’s over 90 minutes long and the feedback has been AMAZING 🙂



PS: Once you watch this, you have a choice to take the advice
and run with it on your own, or get help fast tracking it.

If you want help, let Dan and I know asap.


A surprising way to build full-time income streams

Sometimes the least likely of places hide the most amazing sources of business acumen and income.

This is one of them.

I wish I knew how to do this 13 years ago when I started
the business I run now!

It would have made my life easier, my bank account bigger,
and my portfolio of assets enviable.

But… better late than never!

Tomorrow Dan is revealing the formula that he uses to make
over $1MM a year on part time investment of time.

If you are a coach, consultant, author, speaker, copywriter or a
service professional (such as a local marketer or social media
manager), then this masterclass will be extremely valuable to you.

If you haven’t checked it out yet, go here to learn more about
the masterclass.


On Tuesday, June 17th at 4 PM Pacific time, we’ll be walking you through
exactly how the formula works …in real time, live.

Here’s a glimpse of what you’ll learn in your masterclass:
===> Discover a totally unique way to get incredible results
for your clients while working less than ever.

===> How to finally get paid what you’re worth without having to
worry about price being an issue

===> An unusual way to “leverage” your expertise and knowledge
to create multiple streams of residual income and build long-term
wealth without creating a single product

===> A unique step-step formula for attracting clients that allows
you to only attract motivated ideal prospects who know the value
of what you’re offering, and are predisposed to trust you.

===> Quickly and easily get clients to appreciate your value and
gladly pay you what you’re worth without being salesy or pushy

===> How you can break free from the “trading time for money”
trap and take extend vacations and generate income while you
spend time with your family, relax on the beach or go on an
adventure with friends

==> and much, much more…

Again, claim your spot at the masterclass class here >>>

Talk to you then.


P.S. I think you’ll find this training to be very valuable. Dan and I
literally walk you through everything he has done to build his
business up to $1,000,000.00 a year.

The final piece in the puzzle... tomorrow

The final piece in the puzzle… tomorrow


How this “part-time” expert earns over $1 million a year (NEW)

If you are (or are interested in becoming) ANY of the following,

The final piece in the puzzle... next week

The final piece in the puzzle… next wee

this is for you:

1. A local business marketer.

2. A coach of any kind.

3. A consultant of any kind.

4. A social media expert.

5. An “Information Marketer”.

On Wednesday, June 18th at 4 PM PACIFIC time, I’m holding a
complimentary LIVE masterclass where my friend Dan Lok will
reveal a revolutionary formula that has earned him over $2,700.000
(YES, $2.7 MILLION) in just under 3 years…

If you are a consultant, coach, info-marketer, marketing services
provider, copywriter, or entrepreneur with industry experience, you
can now completely throw away your stressful and unpredictable
current “list-building, product sales and coaching upsell” business
model and instead…

Dan will show you how to quickly and easily turn your existing
Experience into an extra $50,000 to $1 million a year income
stream without ever building or email any of kind list, without
creating info-products, without affiliate marketing,
without doing any kind of product launches ever!

(this is the real deal – is an unusual approach to building a
business – and is very similar to an approach I am using in
a business now)

>>> You can claim your spot at the masterclass here.
No charge

This is relatively advanced stuff, and is only going to help you if
you’re in (or want to be in) any of the five businesses I mentioned

How would you like to finally get paid what you’re worth without
having to worry about price being an issue?

>>> Again, claim your spot at the masterclass here


P.S. This masterclass is LIVE and will be not repeated.

If you want solid, actionable “real world” training that you can
immediately USE to grow your business, then register here.


The final piece to the B2B puzzle (that layers on top of LinkedIn)

You’ve seen me hinting at some significant changes in my business model.

I haven’t given the details – the niche – or what exactly it is.

For good reason.


Because modelling what I am doing in the exact same niche is a BAD idea…

…but modelling what I am doing in a niche YOU WANT is a GREAT idea.

Today we held a webinar with Alex showing you how to find, target, segment, and sell to high value B2B leads.

He showed how entrepreneurs were turning $5k business startups into $150MM using the power of LinkedIn.

He showed the 3 step process to turn any LinkedIn profile into a lead machine.

  ** But what if you don’t know who to sell to, or what to sell? **

What if you sell a product or service – but want bigger sales, better clients, and more equity and revenues from the people you work with?

What to do?

Next week, I am revealing the final piece of the puzzle.

This next webinar will show you what I am doing (not to who – but what it is and how you can do the same with YOUR area of interest).

This is another free training program, hosted by a multi-millionaire associate of mine, Dan Lok.

It has nothing to do with information marketing, coaching, marketing services, or copywriting.

But… if you do ANY of those – this is the ULTIMATE game-changer for you.

It gives you a way to exponentially grow your existing business – and shows you how to tap into some very profitable strategies I GUARANTEE you aren’t using right now.

Dan is a multi-millionaire entrepreneur and one of the VERY few “experts” who actually owns a portfolio of highly profitable brands and online businesses. His group of companies generate $10 million+ in sales annually.

One of Dan’s companies won the prestige Canada Post Online Retailer of the Year Award. In fact, if you Google “Dan Lok”, you’ll see his name is all over 1,000,000 web pages! (ONE MILLION)

That should tell you something.

As an “extended hobby”, Dan shared with me how he made $2.7 million dollars in the last 3 years as a part-time business consultant, working with only 7 dream clients… … while taking a minimum of 8 weeks of vacation a year, traveling the world with his wife Jennie, and meeting amazing people. Dan’s technique for finding “equity-rich” businesses to work with and own is unusual, unique, and very simple (the same strategy I have alluded to in my own portfolio).

If you’ve ever dreamed of taking your expertise, knowledge and experience you have now and turn it into a predictable and consistent revenue source, this masterclass is for you. There’s no charge for this. >>>

You can claim your spot at the masterclass here

The details for the call are on the page – I highly recommend you get signed up and joined Dan and I on the call.

THIS is what I’m doing – THIS is what I recommend YOU do.

We’re going to talk about WHY this is the perfect time for this, and WHY there are so many ‘eager-and-waiting’ entrepreneurs out there looking for you to approach them with this strategy.

No bull. No hype.

This is what other business owners want from you – and THIS is how you build a business that makes real money, without all the stupid stuff you see in the internet marketing world (which is typically over-hyped, and under-delivered on).

Join us (I’ll also explain how and why Gene Simmons uses this exact same strategy in his own business portfolio!).

Sign up here for this no charge class


The final piece in the puzzle... next week

The final piece in the puzzle… next week