Archives for May 2013


An off-the-wall marketing idea for summer time fun and cashflow

For 11 years now I have been waist deep in the wacky world of measurable marketing. I have helped many small business owners quickly boost their cash flow, and had an idea for the summer of 2013.


1) Do you have an existing database of clients or prospects? (email or print)

2) Are you looking for a simple way to improve your cash flow?

3) Are you willing to test some unusual approaches to marketing (ones I have tested before)?

If you honestly said yes to these 3 questions, let’s talk.

Before we do – have a quick peek at some testimonials here

Then email me at [email protected] so I have your information.

We’ll set up a 15-20 minute call.

You can share with me what’s going on in your business and where you’re greatest challenges (and opportunities) are.

And I will share with you a simple and very fair way you and I can work together this summer so you can have some play money for summer sun and fun.

Sound good?

I look forward to hearing from you!

Troy White


Pot smoking pigs and the power of a great hook

I ran into a great article in The National Post about a pig farmer/butcher in Seattle that GETS IT about marketing.


…what makes one marketing campaign work like gangbusters… while others flop about like a fish outta water.

He catches the whiff of a local ‘trend’ – the legalization of marijuana in Washington and Colorado.

He’s in a somewhat-commodity type business… pork meat.

He’s a smart man, puts 2 and 2 together…

…and VOILA…

** Marijuana-infused prosciutto **

He not only sees the benefits in getting FREE food for his pigs (all the remnants from the Medicinal Marijuana growers)…

…he inherently knows this is a WICKED GOOD marketing hook or story.

His “Pot Pigs” are sold through his Pike Place Butcher shop (BB Ranch) and have become a delicacy and are a redder and more savoury meat than non-stoned pigs.

It’s important to note that before he stumbled upon the spliff-smoking swines hook, he fed his pigs Vodka as a way to differentiate himself and to flavor the meat with a heavy dose of awesome marketing.

I’m starting to think these porkers have a pretty good lifestyle… up until the butchering part 🙂 marijuana pot pig

After putting some “weed to his feed”, he then does what any great marketer does – he creates the world’s first Pot Pig Gig – a pot-infused pig event.


It reeks of a great story – leverages some fantastic marketing ideas, and has lessons ANYONE can use.

Like Freddings did with his cows…. creating drunken cows by feeding them red wine every day and getting a much more tastier and tender beef product (not to mention a BIG premium in what he sells his beef for!)

Or by sharing his heart-warming (and wrenching) stories of his dog Blue, who Dave Munson traveled the world with while building up Saddleback Leather (one of my FAVORITE story-telling websites –

What about Panda Poop coffee that sells for… wait for it… $18,000 a kilo?

Or Wild Cicvik (a wild cat from Thailand) that poops out the berries it eats and aspiring poop-a-preneurs convert that to coffee and get $25 a cup (!!) for it.

Yes… all true stories I have written about in the past.

All VERY good examples of how to leverage unusual stories and hooks into your marketing.

Not to say you have to get into the poop, vodka or marijuana bizness… but you truly need to be on the lookout for strange angles you can use in your marketing.

THAT is what gets attention…

…and is what people will pay for.

Great stories.

Powerful and bizarre hooks.

And spliff smoking swines as your mascot doesn’t hurt either.



Are you making excuses… or money?

Excuses, excuses.

It’s amazing to me how people can justify themselves out of ever attaining success or achieving a lifelong dream.

Internally, they say they want to do more with their life, and earn more money while they are living their life.

But externally they make up excuse after excuse.

For example, with The Prosperity Team and Empower Network, I talk to a lot of people through email and through the phone.

People who SAY they want to learn more and make more.

But they have countless excuses why Empower isn’t for them.

They don’t believe the company can pay 100% commissions and still survive.

They don’t believe the training is as good as everyone says.

They don’t believe they can make money – and always say the same nonsense about a “ponzi” scheme.  Do the research on what Ponzi MEANS and then look at the awesome success rate Empower Affiliates have had selling the training programs… that excuse gets squashed right away.

But the excuse sounds good to them.

Those people will go through life believing their own BS… and will never make any money.

Whereas if they just LOOKED at hos any company is structured… they would see every company is basically structured the same – and everyone has equal opportunity to make money.

But they then make the excuse that it’s ‘saturated’.  Which is funny… considering there are millions of people just in the US and Canada combined that are either unemployed, or need to make additional money to live a decent life.

How can it be saturated when all those people need help with their finances?

This is a proven system with thousands of examples of people who are making a GREAT living with Empower Network.

Me included.

Or then there are the people who just want an excuse to waste your time, yet again.

One person comes to mind.

He has phoned me 5 times now about this.

I do what I shouldn’t… I actually talk to him.

Answer his questions.

Address his concerns.

Then I hear how he is doing the same thing with other people inside of Empower… wasting their time too.

The last time I emailed him to get a final decision – he had 2 more excuses.  He wanted a fast action plan… and had ‘just a few more questions’.

I told him the fast action plan is inside the team site… and I wanted to see his questions in advance to yet another phone call (in other words – get him to prove to me he has thought through his questions… rather than have him waste more of my time on this).

(crickets chirping)

Yup – it was yet another excuse.

He can’t even put his questions in an email.

In other words he is WASTING MORE TIME and making up more excuses.

Meanwhile… if he had taken ACTION… he would have made money.

But he prefers making up excuses vs making money.

What about you?

Do you want to make excuses or money?

If money is your answer, how can you possibly believe that a $25 investment to start is going to make or break you?

You will blow that on take out food in the next week or two.

Or a movie.

Or a few beers at the bar.

But $25 can also be the start of an incredible adventure that will pad your bank account.

Join us for $25 and I will give you an inside view of an incredible training platform and income opportunity… along with hundreds of dollars in bonus products that are sold outside of this.

You get those bonuses free – when you sign up for $25.

So… lets start making some money instead of more excuses… ok?

work at home business



11 of the most compelling…and bizarre…benefits of working from home

If you already work for yourself, you know how AWESOME it is.

If you haven’t taken the plunge yet, hang on and think about this…

There are a TON of benefits of working from home.

Some of the ones I enjoy most:

* playing dumb every time a family member or friend asks you what it is you do for a living. After 11 years, neither family nor friends seem to understand what I do – nor do I bother explaining.  Best kept that way me thinks.

* staying up till 1 or 2 in the morning –  and sleeping in – on a Tuesday (or Wed, or Thur, or pretty well any day you damn well please).

* turning on the morning news so you can laugh at the traffic jams, accidents, and total mayhem caused by road-ragers.

* not shaving… hell, you can shave half your face if you want… people on the end of the phone won’t know (watch the video Skype calls – they might know)

* working out in the middle of the day – twice a day like me – and saving your nights for play time (and not having to deal with the meat heads at a gym)

* walking the dog on a hot sunny day – at 2:00 in the afternoon (hint: IDEAL time for beautiful girls to be walking their dogs – and IDEAL time for single guys like me to enjoy the abundance of beauty in the world! Best part? Most single guys have jobs and don’t work from home – so they can’t enjoy the scenery like me!)

* throwing out your ties – I did it by accident but haven’t needed one in a long, long time.

* nap time – if needed, when needed, wherever needed (couch, bed, office chair – kitchen chair – doesn’t matter when or where)

* winter woolies – avoiding the cold weather by staying home and warm – vs the job-keepers who much bundle up, warm car, de-bundle, wait, re-bundle, brave cold, fight rush hour, curse, fight cold after parking car, unbundle – rinse and repeat at 4:30… every single work day. Hah!

* being permanently unemployable!  once you have lived the above benefits for some time… you can never again go back to the land of job-keepers.

* taking the afternoon… or even the day off… whenever I WANT.  No asking, begging or pleading to book a vacation day.  Take it when I need it.

After 11 years of being self employed (along with numerous other stints throughout my life of self-employment – including my painting business which paid for my university education) – I can say….

… I am officially UNEMPLOYABLE!

And I love it that way.

If you’ve never experienced the raw passion that goes hand-in-hand with being your own business… it’s time to take action.

To find a system and a mentor (better yet – a TEAM of mentors) that want you to succeed.

To find a training platform that shows you EXACTLY what to do, when and how to do it.

And to find a cash flow system that puts SERIOUS money in your pocket if you use the formula given.

I have it.

And I would love you to have it to.

You can get started down the path for just $25.  Complete with training, mentors, a cash flow system and the support team you need to get going QUICKLY.


Can’t even fill your tank with gas for that… but you can start a home business that INSTANTLY gives you tax write-offs and new income streams.

AND it gets you a team of self-employed mentors like myself that will see you through the transition from being a slave to others… to being in COMPLETE CONTROL over your own life and future.

Join me – it’ll be the BEST THING you do this year (well – sometimes those naps at 2:00 on a Tuesday can come close!)

$25 to change your life and give you the tools that will forever alter how you make a living.

Pretty smart investment if you ask me…

Start here…

work at home business

Or you can see some of the questions and answers here…

Or some video testimonials here…

and here…

After all that, just commit.

I will help you go from there.

Have a great long weekend!



WANTED: Parentpreneurs for Interview (and marketers in need of cash flow)

For 11 years of self-employment now, I’ve been performing mind implants on my daughters.

Marketing implants.

Entrepreneurial Spirit injections. Parentpreneur

And turning them into independent thinkers and entrepreneurs-in-the-making.


They see that the traditional High School->College->Corporate Career->Retirement at 65 model is BROKEN.

Seriously dysfunctional.

Yet most people stick with that ideal and convince their kids to do the same.

Despite all the PROOF that the world has changed and that mode; doesn’t work anymore.

But there is a secret society of “PARENTPRENEURS” like myself that want more for their kids.

To give them the tools to enable their future wayyyy beyond a broke and ancient model of ‘security’.

Are you one?

I created a Facebook Group that is going to showcase Parentpreneurs like you.

Like your neighbour.

Or your cousin.

First – go and like that page – I can then give you updates on the incredible success stories I will be showcasing.

Second – if you want to be interviewed (or know someone I should interview) for the Parentpreneur community, like the page and post a note about doing an interview.

Let’s show off our ability to install the entrepreneurial spirit in the new generation – the ones that will be creating breakthroughs and wealth WITHOUT the corporate nonsense.


Please go like the page and become part of a brand new, passionate community

– – – – – – – –

Time flies!

We are more than halfway through May – and nearly to the halfway point of 2013 – WOW!

One of the simplest ways you can increase your cash flow and grow your business is to start marketing more, with more creative campaigns.

Waaaaay back in 2008 I created the Cash Flow Calendar to help with just that.

Fran went from $1,000 months to $1,000 days with the calendar.

Doc Carney made $11,500 with just one campaign idea in there, back in 2011.

Today… it’s your turn.

The 2013 Cash Flow Calendar sells for $87 normally – but I am doing a special offer for our halfway point celebration. We are nearly halfway through the year, and I am offering you 50% off the calendar so YOU can make the second half of 2013 way more profitable than the first!

The full details of the calendar, the campaign ideas, the bonuses and the copy and paste emails you can use at at

BUT – the 50% off deal can ONLY be seen here

If you want some help with increasing your cash flow, the 2013 calendar is PROVEN to give you a serious advantage.

Grab it for half off and some serious profits will be headed your way (not to mention giving you the tools to start thinking about marketing in a whole new way!).

Have a great day!



Simple marketing campaign rollout for a Calgary business

I have a client in the HVAC business that hired me to write them some marketing pieces for generating leads.

They first came to me with the intention on getting a fancy-dancy glossy brochure done up.

They were going to be working with a large design firm in town… but that company didn’t do the copy – just the design.

So lo and behold, they found me on Google.

First thing I did was convince them to go with a lower priced brochure. 

Slick, expensive brochures are NOT the way to drum up business.

I don’t know HOW MANY small businesses I’ve spoken to that blew their entire marketing budget on a fancy brochure – just to have it clutter up their garage – and do NOTHING to boost their sales.

We did a combination of black and white flier for simple neighborhood marketing, small display ads for community newspapers, a simple letter for the commercial market they target, and some verbiage for a much less complex or pricy trifold brochure (which they still wanted and can help – but is NOT a marketing strategy on its own).

Some interesting comments came out of this after I sent them the copy.

First – they asked some people with zero marketing experience (let alone direct response marketing experience) for their thoughts.

The one thing they recommended – a logo.


Why do people think a logo is so important in the sales process?

I don’t know a single person who bought a product or service because of a logo!

Do you?

Anyhow – a few comments I made to them about this I wanted to share because I think they are helpful to anyone and everyone marketing their small business on a budget.

So the logos I put in are smaller, and near the bottom – never at the top and big, which is what most people do (and why most advertising and marketing fails).

An ad, letter, or flier is designed with one purpose in mind –  to get them to read it (ultimately to take action).  A logo does not give them a reason to read it – it just blatantly says “here’s a logo so this is an ad”.

I just have seen logos decrease response and sales vs increase so don’t believe in the use of large, blatant logos.

Her comment to me:

Somebody made a comment and suggested to ad the logo somewhere in the add but they are not the expert on this type of things

To which my reply was:

No problem.  I hear it all the time.

The majority of people have never studied marketing or advertising – but for some strange reason think they are experts in it.

Anyone who invests some time and studies direct response style marketing (marketing that has measurable results), would know that logos do nothing to help ad response (decrease it more than increase as a logo immediately stands out as being an advertisement.

Once a company is larger and has a bigger client base, logos can help with the branding… but for a small company just getting started, a logo does nothing to improve response.

Remember as well – the marketing I do is based on results. 

So don’t let people tell you how to do your marketing or how glossy your flier or brochure should be, unless they have invested lots of time and their own money in marketing.


Everyone thinks they are an expert in marketing.

But they shouldn’t be listened to for marketing advice unless they have studied and applied marketing for small businesses on a budget.

My thoughts anyhow.


The rollout plan for this marketing campaign:

The black and white flier should be sent out to communities you want to target with higher than average lilkelihood of needing service work done.

Canada post has the unaddressed admail services to do this (Their site walks you through the process).

I would recommend targeting 2.000 – 3,000 homes as an initial test – approximate cost for Canada Post and printing of the flier would be ~$500.

That will give you a good guage of how it works. With the commercial letter – compile a list of as many businesses as possible – ideally for best response to have the names of people you would typically deal with for this type of sale/service.  Then mail those letters with the persons name mail-merged into the letter – a plain white envelope (just your return address on the envelope – not the business name or logo). Hand stamped too – not metered stamps. 

With the display ad – community newspapers are a great place to run those – start here

Let me know if you need anything else on this for help.