Archives for December 2012


4 frostbitten fingers and my sweaty escape from a nasty Christmas Eve

Coulda been an ugly turnout…

…luckily it just cost me some frost bite (4 finger tips still have no feeling, making it quite ‘different’ to type on the computer )

December 24th, me and a couple other guys went out snowmobiling in Montana. I hadn’t been on one in many years, but the other two had some experience. More than me for sure.

Freaky fast snowmobiles!snowmobiling

We rented brand new Polaris 800 Pro RMKs. One guy had his own.

We were having a blast and enjoying the fresh powder, with a few beautiful groomed trails mixed in. A couple small frozen lakes made for some fun times too.

Then they decide to go down this one hill without trails, and with some very steep terrain…

Oh oh.

Next thing you know, all 3 sleds are stuck in incredibly deep snow (I stepped near a tree well and went chin deep in the snow!).

Over 2 hours of digging these out, and trying to find a way to get out of the mess we were in (only was was back up the hill, the very steep hill).

We had to watch the time as darkness and cold were both fast approaching.snowmobiling

After some pretty intense digging and trying, we got 2 of the 3 snowmobiles out.

Right in the nick of time.

We can leave the one and come back later to get it out in daylight.

Dusk is settling and the temperature dropping.

35 miles to go!

I was soaked with sweat under my jack and snow pants.snowmobiling

My gloves were drenched.

It was the coldest, longest drive I have ever experienced… but we made it.

Some fingers got frostbite but we all were safe.

Frostbite is not all that uncommon when you live where I do and you enjoy the out doors.

It happens rarely, but it happens (walking my dog at the dog park has cost me a few frozen spots on the cheeks :).

If we didn’t get the snowmobiles out, we had 35 miles to get back. We could have camped with what little supplies we had. We could have walked as far as possible. We most likely would have found a spot with cell coverage, as there was a spot a few miles back.

It could have been ugly.

It wasn’t.

I had a great adventure and saw some beautiful country.

2 days later, I was downhill skiing in Whitefish and loving it.troy white skiiing

Fantastic times with family.

I hope you had a great Christmas and holiday.

And I wish you all the best for 2013.


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Mayan Meltdowns

Damn Mayans!

They got it all wrong … and all right.

The dawn of a new age and grande opportunity is upon us… and we all lived through the meltdown.

People now have a new found optimism.

This is officially the end of that nagging worry… and the beginning of a fantastic year ahead!


Admit it , even a shadow of wonder lingered on if it would end on the 21st.

It still could.

Any day.

For one reason or another.

Be it world wide, you personally, or someone you know.

Everything from the complete disbeliever… to the preppers who ‘knew’ with 100% certainty it was the end.

Both were right.

It was the end of an era… and the birth of a new way of thinking.

Those who had even a minor question in their mind have breathed a sigh of relief and know they can finally move on to bigger and better things.

Which means 2013 will be a STELLAR year for marketing and business building!

The 2013 Cash Flow Calendar special ends on December 24 – price goes up dramatically.

Grab a copy of your 2013 Marketing Plan and Promotional Calendar now!

You can also get it FREE through the details on this video – How to get the 2013 Cash Flow Calendar FREE!

If you want to step up your marketing and make a bundle from Facebook, Twitter, email markeitng and product launches, the calendar shows you exactly what to do and what to write about every day of the year if you like.

I’m glad the Mayans screwed it up… and I can’t wait to work with you in 2013.

2 ways:

* Grab the calendar for the cheapest price you’ll ever get it at


* Get the calendar FREE, while adding a whole new revenue stream and taking your internet marketing education to a PHD level

Have a VERY Merry Christmas and a safe and happy holiday season!



Updates on my Blackbelt Test and 4 profitable email ideas you can run…

After all that training… I was reduced to an apologetic infantile.

It happens.

Saturday, December 15th, was my Second Degree Black Belt test.

Troy White - Black Belt Tae Kwon Do

I was there with 12 others, who were testing for First Degree, and two testing for Third Degree.  5 hours we were there.

I passed.

But my-oh-my.

Totally screwed up one of my patterns at first.

This, is after doing that pattern a thousand fricking times before! Asked for a restart and nailed it then.

But… what the hell?

Broke the two bricks with my right hand easily (not nearly as bad as I was expecting). Successfully broke the board with my back spinning hook kick (my least favourite kick). Ended up on my ass as a result, but broke it.

One girl testing got herself totally worked up over the break.  She was under 16, so instead of bricks she broke 2 boards.  Tried to.  Couldn’t do the two – tried a couple times.  They took it down to one board, by this time she was starting to really hurt, and was getting quite scared.

She did it though.

Grandmaster Yu owns and runs the Dojang I train at.  He is a 9th Degree Black Belt, and a very well respected Grand Master in the Tae Kwon Do community (he was a referee in the 2000 Olympics for Tae Kwon Do).  His son, Master James Yu (5th degree), is my main trainer.

Why do I tell you this?

Because most people I know and talk to want more from life.

They want success in their relationships, in their health, and in their finances.

But few achieve what they want.

People wonder why success is so fleeting to them?

Because they quit and run away at the first little hiccup in the road.

I have seen sooooo many quitters come and go through my Tae Kwon Do school in the last 6.5 years. And most of the time I am training on my own in the day, or with a small group, so I don’t see a tiny fraction of the quitters that ‘attempt’ to be committed in the night classes.

Far too many quitters.

I am a persistent prick in so many ways.

Sometimes I walk away.

Depends what I am walking away from, and if that thing is helping or hurting me in my quest for success.

But I have learned to stick to your guns and do what YOU love to do.

Not what others tell you to ‘learn to love’.

Martial arts is one of those things I will love as long as my body allows me to keep doing them 🙂

Right now, I’m a weee bit over-trained with lots of sore and pulled muscles… a break is much needed over the Christmas Holidays.

It won’t stop me from going to class today, Monday the 17th, 2 days after my Second Degree test.

Time to start training for third!

They are closed from the 23rd till the 4th, I can rest then.

One other thing I noticed about the testing process and how it relates to success.

The follow through is IT.

Those who couldn’t break the boards (under 16 years of age) or the bricks (over 16)…

…didn’t follow through.

They saw hitting the top of the board as their goal.


The real goal is seeing your hand follow through the top of the board or brick, clean through to the other side.

For my first degree Black Belt, ONE brick seemed hard, but I did it.

For my second degree Black Belt, after 2 more years of training, breaking TWO bricks seemed MUCH EASIER than that one brick did.

I learned how to focus on the follow through.

And in marketing – ALL your big successes come from following through on leads.

Not one time.

Not three times.

A thousand times, if thats what it takes!

I have people who have been reading my newsletters for over 6 years who have never bought before… who just bought the 2013 Cash Flow Calendar.

6 years of consistent follow through and emails from me.

Finally… they see the value in what I am offering and they buy.

If you want the ULTIMATE FOLLOW THROUGH package –  the 2013 Cash Flow Calendar has everything you need to make 2013 a VERY profitable year for you.

Cash Flow Calendar and Marketing Plan for 2013

The 2013 Cash Flow Calendar and Annual Marketing Plan

The special ends December 24th – grab it now!

Then follow through with promotions right away.

Ex. Today is National Underdog Day & National Maple Syrup Day
Tomorrow is Mohamed Ali’s B-day & National Wear a Plunger on Your Head Day

There’s 4 great ideas to turn some fun blog posts, Facebook updates or email newsletters into profit.

All the details for the calendar are at

You can also get it for free – details in this video –

Have a great Maple Syrup Day!



National Monkey Day and the Power of Viral Marketing

Did you know that today, December 14th, National Monkey Day (the Ikea Monkey would be proud!)?

If you owned the 2013 Cash Flow Calendar, you would!

AND… even better… you would know how to use National Monkey Day in your marketing to pocket some money.=

Marketing in this day and age is about story telling, sharing, collaborating and fun.

People ARE buying… and you can be the one they buy from.

The Ikea Monkey is an example of the viral effect online. ikea-monkey

If you are living in a cave, or under a rock, you may not have heard of the Ikea Monkey… yet.

You will though.

Darwin, the Ikea Monkey, was found wandering outside of an Ikea Story in Toronto this past weekend.

The young Ikea Monkey captured worldwide attention after he somehow let himself out of a parked car Sunday and ambled around the Ikea parking lot dressed in a fitted shearling coat.

Darwin The Ikea Monkey was captured, held by animal services, and his owner was fined $240 for having a prohibited animal.

Of course, the internet got ahold of this and the viral sweetness of the net took over and Darwin the Ikea Monkey became an overnight sensation and superstar!

Now, this was not used as a marketing gimmick (but I do wonder if the owner of Darwin has alterior motives and wanted to become an overnight star… albeit for the wrong reason… but a star she still has become. Next are book deals and made-for-tv movies I’m sure).

Even if the Ikea Monkey was an ‘honest mistake’, it still shows what can happen when you find a meme and use it to generate massive publicity online.

Millions of people around the world have read about the Ikea Monkey.

Shirts and bumper stickers, I am sure, WILL be printed.

Why not create your own viral sensations?

Think about it…

Here’s a few random picks from the 2013 Cash Flow Calendar:

December 15 – Cat Herder’s Day

December 18 – National Wear a Plunger on Your Head Day

December 26 – National Whiner’s Day

December 30 – Festival of Enormous Changes at the Last Minute Day

January 2 – Happy Mew Year for Cats Day

January 13 – Rubber Duckie’s Birthday

Now, if you can’t think of ONE way to turn those events into something fun for Facebook, or for a blog post (like this), or for your email newsletter… you need SERIOUS help with your marketing!

These are goldmines for marketing ideas.

Youtube videos.


Memes on Facebook.


Product launches.

You name it… you can make it work.

So stop messing around with your marketing and get serious!

The 2013 Cash Flow Calendar is PACKED with over 1,500 ideas like this… plus shows you what and how to turn them into marketing ideas.

Cash Flow Calendar and Marketing Plan for 2013

The 2013 Cash Flow Calendar and Annual Marketing Plan

If you can’t turn THAT into a killer year of fun-filled promotions… hand up your shingle and move on to a job where you don’t have to think.

Harsh… but true.

I am holding a special offer on the calendar right now for just $36 until December 24th. 

Grab it now while you can at this special deal

ONE promotion will help you pay for 10, maybe 100 calendars.

Imagine what a year of them will do to your bottom line!

I guarantee you will pocket AT LEAST $5,000 from using this calendar in your business in 2013. 

All you need to do is pick a date a week, run the promotions (outlined in the Marketing Calendar), or even copy and paste the ones already written for you.

Do that consistently and not only will your revenues increase… your customers will LOVE the fun and innovative marketing ideas you use.



PS: There is also a way to get the 2013 Cash Flow Calendar as a
FREE Bonus… here’s a short video showing how.



Tired of the same old results year after year?

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Online Marketing Success and Black Belt Sales Mastery

My upcoming Second Degree Black Belt test and marketing in business have some very similar lessons to share.

Pay attention to this and you may discover some simple rules to help make 2013 your best year yet!

Why would I invest 324 hours, well over $3700, many pulled muscles into one more itty bitty gold stripe like this?


For over 6 years now I have been training hard in Tae Kwon Do… and prior to that spend another 7 years in other martial arts.

On December 15th, 2012 I will be testing for my second degree black belt in Tae Kwon Do.

Assuming all goes good – that one stripe will become two stripes.

And the lessons in this belt apply directly to business and marketing.

One of my biggest lessons?

Drop outs everywhere! It is amazing to me to see how quickly and easily people give up.

The second big lesson? It’s all about the basics. If you can’t do the basics proficiently… the rest are useless.  That means thousands of round house kicks. Back Kicks.  Punches and patterns.  In business that means your ability to generate traffic to a website, or a lead from website traffic, or a conversion system in place to convert that lead to a paying client.

Once you have spent time on the basics and can do them consistently… then you need self motivation to continue doing the basics while you learn some more advanced techniques.

LOTS of bloody noses, scrapes, pulled muscles and broken bones.  I studied Muay Thai for 5 years and loved it.  But it beat the crap out of me!

Its all about the RUSH. Anyone who enjoys adrenaline sports knows the rush I am talking about.  It is awesome and once you understand its power to focus you – you ‘chase the dragon’ time and time again.

What in the heck does that mean to you right now in your life or business?

First – I need your prayers!  I have to break 2 bricks at once with this hand on the 15th – and do my least favorite back spinning kick to break a board held high.  Pray I don’t break my hand and pull some much need muscles! Please?


It means I have a plan for you. 

One I have been working on for almost 11 years.  One that has made me a great amount of money inside of the Empower Network.  And one that can make you a great income in 2013 too.

Like exercise, most people wait until there is a serious problem before they do something about their health. January one they join the gyms – and quit 2 weeks later.

Right back to where they were before.

The same goes for money.  Do you have all you want or need? Me neither.  But I took a proven product and plan, and have built an incredible team of fellow beach bums who LOVE making money and want to make more of it.

Don’t wait till January 1 to start.  Lets get you going NOW.  Start with $25. Then you have 3 weeks in December to get warmed up and ready to start rolling.


As always, please let your thoughts and comments below!


Troy White - Black Belt Tae Kwon Do