Archives for October 2012


The Spooky Truth about an audio I hid from you (till now that it’s free)

For 128 months now I have been cranking away in this crazy world of marketing, copywriting and advertising.troy white

To add to that… I am getting older and tend to forget about a thing or three.

I got the scare of my life when I was digging around looking for a file and found this most incredible audio interview I did with the amazing Joe Sugarman.

Have you seen the movie The Hangover?

The glasses the guys wear in that movie are BluBlockers… on of Joe’s success stories.

He has many… but BluBlocker Sunglasses have been a HUGE success story and tens of millions of pairs of BluBlockers were sold with Joe driving the marketing.

Joe has an incredible book called Advertising Secrets of the Written Word – get it.

But you also need to listen to this audio interview I did with Joe.  It remained buried away… now having risen from the dead and ready for your listening pleasure…

Download it – put it on your iPod or MP3 player – listen to it religiously.

It’s that good!

Joe tells the story of how he got his start in the marketing and copywriting world…

…and how you can leverage his amazing ability to weave stories into his ads.

Grab it while you can!

Happy Halloween.



The ‘Mother’ of all quickie marketing campaigns

Winter is upon us here in Calgary so I wanted to give you a couple quick marketing ideas you can steal from me.

Both of them have worked wonders for me in my marketing and promotions.

Both of them are very simple to implement.

One is really copy/paste simple.

The other may take an ounce of initiative on your part.

First, the one that takes effort.

A couple years ago we had a nasty snow storm in Calgary in April. Late April.

Rather than whine about it, I leveraged it and made some money.

First, I got my video camera out and my x-shot stick (extendable stick you can use to mount your video camera – makes it look like someone is following you with a camera – you will see on this video).

Next, I bundled up and took the dog for a walk.

Here’s where I figured out what to say on video (doing my best to keep it short, with a story and a lesson – last, a call to action).

Shot video.

Created bundle when I got home.

Emailed it to my list.


Here’s the video…

Very, very simple. Worked like gangbusters.

Next time you need something to use in your marketing, use Mother Nature!

Here’s one other way to do this.


Think of all the fun you can have with this.

Copy/paste/modify as you need..

Dear Mother Nature,

Somewhere where it’s hot blvd

From: Your name


We surrender – ENOUGH already.

Please be advised that we no longer appreciate your sense of humor with our weather.

Your funniest one yet – giving us 2 feet of snow on a recent Monday morning.

Real funny.

I loved driving to work that day, sitting in traffic for 3 hours, shoveling enough snow to make an igloo, and hurting my back in the process.

Due to your recent attitude towards us, we will be making your special prize available to another more deserving Mother (or Father).

We know there are a lot of VERY deserving mothers and father out there, ones that really do appreciate us and enjoy seeing us happy (not buried in snow).

Also, we have canceled you order you recently placed with us for a ______, and would like to advise you that until you change your current weather attitude towards us, we will be unable to accommodate you any further.

It is regrettable that such a letter was necessary, but again, we repeat – NOT FUNNY, AT ALL.

Best regards, (I hope you have a blizzard at your house today)




Next page of the Winter Festival Letter

Headline: Mother Nature’s Loss is Your Gain…

Mother nature has been unnecessarily cruel to us this winter – and I want you to benefit from her nasty attitude.

As you saw on the previous letter, we are not impressed with her… but we are impressed with you.

In fact, as one of our best customers, we want to offer you a special Meltdown to Spring Program. During the month of February (or March) we are offering you a free membership into our Gold Star Program, exclusively for our best customers. When you become a member of our Gold Star Program, you get the following benefits:

1) Regular special offers and discounts – minimum of 10% off future purchases

2) Our monthly Gold Star Newsletter mailed directly to your home or office

3) Private members only parties – 3 times a year we will host a special party just for you. Come and meet new friends, get free food and drinks, be entertained by our fabulous ________ (band, magician, hypnotist, etc). And, for Gold Members only, there is a private viewing room that showcases our brand new products – you get them at special prices that are not available to anyone else

4) Hanging out with celebrities! Each party will bring in celebrities for you to mingle with, have your photo taken with, or even get their signatures. (some of the celebrities we have booked for the next 3 meetings are ________)

5) Birthday clubs. On your birthday, not only will we buy you lunch at our favorite restaurant, _______, we will also offer you a special deal only available to you on your birthday.

All you need to do to become part of the Gold Star Program is to ___________. Try it out for the first year for free, and let us know your thoughts.

Mother nature does NOT get this program – nor will she be allowed to until she changes her current attitude towards us.

I hope this helps you warm up a little on a frosty day.

Here’s to spring!!!


How’s that for simple dimple?

So the question now remains – will you do anything with it?

It made me and my clients a bundle.

Could for you too.

But it won’t if you let it rot away in an email box or on a blog post.


Then thank me later with lavish gifts and exotic beach trips.


Have a great, hopefully sunny and hot day.


PS: If you truly want to use copy and paste marketing systems that kick booty… get yours on over to The Empower Network and join me.

Invest the $25 and I will personally give you some products worth FAR more than 10 X that… plus get on the phone with you twice a week on the Team Beach Bums calls we do Mondays and Fridays.

We will show you how to find, and leverage website traffic to build your email lists, then use those lists to promote any and every business you want.

Plus, if you want a side income, Empower has exceptional training products you can sell, and you get to keep 100% of the commissions.

Not a bad deal at all! IS the ability to get as much traffic to a website as you want, something you see the value in? Then invest the $25! Get in and join us on a fun and very profitable beach adventure.

If you want more information first – watch this video


Raging your way to rapid results

Sometimes you just HAVE to let your emotions take over.

I am normally a very calm person (too calm in most cases)…

…but some of my best marketing results have come from those moments of rage.

The times when I get FED UP with someone over a question they could have answered themselves with an ounce of initiative.

So I write an email or shoot a video answering their question – then within 5 minutes I turn that email or video into an evergreen piece of marketing I can use for 10 more years, untouched.

Or the time I run a solo ad with someone and get crappy results…

…so in a rage I go out and invest 3 X as much in ANOTHER solo… this time investing more because I know their testimonials are better and the quality of their list exceptional.

Turning that rage into rapid and highly profitable results.

Or the times when I get fed up seeing other people getting phenomenal results in their lead generation efforts with canned squeeze pages.

…so instead of trying to reinvent my own page… I copy and paste the ‘canned’ one.

Lo and behold… my results go up by 500%.

We ALL let our egos get in the way of our results.

Stubbornness (yup – I’m a master at being stubborn).
Downright stupidity.

Been there and wear the t-shirt.

And there is DEFINITELY a time and place for sticking to your guns.

Bu there is also a time when you need to let your emotions, oftentimes angry ones, take over.

Get MAD at yourself.

Get MAD at your results.

Get MAD at your lead generation efforts (or lack of results).

Get PISSED OFF at all the time you waste on Facebook every day.

Then do something about it!

Go on a rage.

Copy and paste those template pages you can buy for $20.
Buy a kick ass solo ad campaign.
Place some Google ads.
Get your ad running on Facebook.

And do it ALL in an afternoon.

Rage can kick you in the butt and get you moving.

It can propel you forward faster.

It can help you get a BOATLOAD of stuff done quickly.

Let it.

Don’t always be ‘that guy’ or gal that always keeps a cool ahead about you.


Well directed rage that is.

It works for me, and is working right this very week for me.

Try it and please let me know how your pissed-off-edness has profited you!

Have a great day.



This puts fire in your belly and bucks in your bank

This email might hurt a few people.

Definitely will bruise some egos.

And if you can’t handle a swear or two, then stop now… I know this will contain a few… I’m on a rant.

If you ever wanted success more than ever,
but have found yourself constantly falling short

…this is for you.

If you have dreamed of having lots of money, and the great things you would,
but are still stuck watching pennies and living payday by payday…

…this is for you.

If you find life is flying by far faster than all the bank deposits you are making…

…this is for you.

It’s time to fucking do something about it.

Don’t you think?

I have been in your shoes far more times and frequency than I ever want to remember.

The debts.

The lack of cash to do what you really want.

The constant reminder in your head that you aren’t living up to your potential.

Ya, been there.

But you know what?

Ever since I took a hard stance and did something about it…

…I started changing.

Way, way for the better.

I stopped making internal excuses on why things were not working out.

I stopped blaming others for my lack of success.

I stopped looking for the ‘secret key’.

I stopped asking all the questions.

I got BUSY and did things.

Figuring it out along the way…

…but no more sitting around waiting for something to happen before I MADE it happen.

This goes to you if you’ve tried business idea after business opportunity.

You’ve read the books.

Seen the documentaries.

Probably been to a seminar or ten.

Support groups.

Networking groups.

Hired a coach or three.


…I’ve been there.

If the Mayans are right, the rest of what I write doesn’t matter anyway.

But if they’re wrong… and they are in my eyes… then NOW is the time to get your shit together and DO SOMETHING DIFFERENT.

My “doing something different” final push began in January this year.

Not in a pleasant way.

My marriage of 12 years broke up.

Twin 11 year old girls confused and broken.

2 adults angry and lost.

But change began… and it has NOT stopped.

From where I lived, to what I did in my days, to the people I worked with in business.

Everything changed.

Even my health. I cranked up my martial arts training (testing for 2nd Dan Black Belt in December), started eating better (down 4 belt notches), changed my bad habits, and began the rebuilding phase.

Some times hard things have to happen for change to begin.

Most people can’t handle making hard decisions and changes like that.

But if you want to break through this plateau… then you have no choice but to start RIGHT NOW.

Not in 2013.

Not “later”.

Right now.


As you may or may not have seen… I fired off all my copywriting clients and begin putting serious effort into marketing the Empower Network.

Whether or not you care for them is not the point, the point is I wanted to change things and their affiliate program and training was a very natural fit for me. I just looked the other night and just under $10,000 in sales were made (with 100% commissions… it means I KEPT) since I started taking it serious mid-August.

2 months ago.

That is quick change and very motivating.

Could that change a few things in YOUR life?

I bet it could.

This email is not about promoting Empower… it is to show you what CAN happen when you take something serious and put your focus and passion into.

You have to feel this: “Theres a fire starting in my heart” as Adele sings.

Until that day happens, you will forever find excuses on why it hasn’t or won’t happen for you.

I hope I can help you fire it up.

In whatever you do.

Or want to do.

But it truly begins with you.

You can continue making excuses and delaying the life you really want.

Or you can start the process NOW and begin the change you need.

The choice is yours.

I took the plunge in 2012. It hasn’t been easy… but it sure has been a productive year for change.

I am here to help if you want. And the easiest way to change for you is probably to work with me on Empower and let me show you how to leverage their training to create ANY website or internet based business you want. Their training is exceptional and is geared to help you and I make money online.

I will show you what is working for me and my team… and I will kick your ass UNTIL you succeed.

That’ll put a fire in your belly and some bucks in your bank!fire in the belly and bucks in the bank


PS: If you want to change the path you are on… and a few bucks in your pocket along the way would help… then join me and Team Beach Bum inside the Empower Network.

My team meets weekly – twice a week.

We discuss what’s working and what’s not. We plan the week and review what happened.

Those that are taking MASSIVE action are cranking it. That means they are building their own lists of email subscribers… and they are starting to understand the system behind making money online. You can too. Learn it once the right way and it sticks with you for life… no matter what you sell or where you sell it.

Its only $25 to get started with the team… from there I show you what is next and what you need to do.

If you want change – commit right now to $25 and I will give you the fire you need to make it happen!


Katy Perry Rocks it with Jodi DiPiazza

As you may know, I have a crush on Katy Perry.  She’s a hell of an entrepreneur and a marketer… and is a beautiful girl in so many ways, to top it all off.

I wrote about Katy Perry before.

Now she goes and does it again!

Comedy Central had their “Night of Too Many Stars” benefit for Autism on the 17th and Jodi  DiPiazza, a young girl with Autism, was joined on stage by Katy Perry for a duet of the star’s hit song, “Firework.”

What follows is not for the easily teary.

You know what? I said Katy is beautiful… but I think Jodi is more.

Truly awesome!

Thanks Katy and Jodi.

Katy Perry and her secrets of success


I drink alone

“You know when I drink alone… I prefer to by myself”

~ George Thorogood

Had the pleasure of seeing George Thorogood once, or twice in Calgary (some foggy spots back then…)

I heard the song “I drink alone” tonight on the radio and it took me back.

The pure power of nastalgia.

troy white - teenage mutant ninja marketer in the works

Don't let the suit deceive was a wedding

Everyone loves to recall the “fine points” of their past.

For example…

In my teenage years, I was a total shit.

Oh ya.

Lucky to be alive…in so many ways!

My parents would gladly share a tale or two about “those days”… just ask.

Kept my wits about me… for the most part.

Definitely still an odd duck, in so many ways.

I have no intentions of changing.


Got carried away there.

Caught up in the moment.

Living nostalgia long past.

So does everyone else.
And they love it.

Find ways to bring some of it back in your marketing and promotions.

You’ll have more fun… so will your clients.

May the next drinking alone you do be a celebratory one in honor of your nostalgic marketing campaign being a hit!


PS: One of the more odd things I’ve been experiencing in this crazy year is my newfound passion for the Empower Network.

It opened my eyes to what could happen, when information publishing and training was built around a direct response affiliate program.

The numbers just work. 

It isn’t for everyone… I’ll be the first to say that.

It’s for people with an open mind.  For those who know the internet is vast and lots of people out there want to learn more about making money with websites… any website. For people that are willing to do something in getting it going.

It’s all about systems… and marketing.

Put the two together, and you have some very amazing things happen, rapidly.

Watch the video here –

then join me in this fun and profitable adventure!

troy white - masked marketer and copywriter

Me and my furry marketing assistant, Casino...fighting the forces of evil